These days, there’s an extensive (and effective) list of best practices for marketing a band, including social media outreach, retail exposure, a strong publicity campaign, etc. But sometimes it takes more than these efforts to cut through the clutter. Out-of-the-box marketing campaigns can help to get your band recognized, your videos viewed, and your fans engaged. There isn’t, however, only one set of guidelines – a method that works for one band may not work for you. Instead, it’s all about building a unique campaign that’s specific to your band. Here are four tips to approaching creative marketing and challenging traditional methods for promoting music.