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4 Approaches to Out-of-the-Box Marketing That Will Put Your Band Ahead of the Rest

Taylor Swift greets fans. (Image via imgarcade.com)

These days, there’s an extensive (and effective) list of best practices for marketing a band, including social media outreach, retail exposure, a strong publicity campaign, etc. But sometimes it takes more than these efforts to cut through the clutter. Out-of-the-box marketing campaigns can help to get your band recognized, your videos viewed, and your fans engaged. There isn’t, however, only one set of guidelines – a method that works for one band may not work for you. Instead, it’s all about building a unique campaign that’s specific to your band. Here are four tips to approaching creative marketing and challenging traditional methods for promoting music.