<iframe src="//www.googletagmanager.com/ns.html?id=GTM-TMFBBP" height="0" width="0" style="display:none;visibility:hidden"> Sonicbids Blog - Music Career Advice and Gigs | Amy Sciarretto
Expert Music Career Advice For DIY Musicians
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7 Lessons All Musicians Can Learn From Marketing Guru Seth Godin

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If you don't know who Seth Godin is, well, let's fix that. Godin is a best-selling author, public speaker, and one of the most respected marketing gurus in the world. His perspective is unique and inspiring. My good friend and colleague Seth Werkheiser introduced me to Godin's words a few years ago. He helped me select the quotes for this post, since they're so valuable to musicians and artists.

What I personally take away from Seth Godin is this: Stop talking and start doingYou're about to get a crash course in Godinisms, which are applicable in so many areas of life and work as a musician.

The One Thing Most Musicians Don't Understand About Getting Press

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Press is full of variables. There are tons of moving parts in a press campaign beyond, "Here's a band. Check it out. Cover it in your outlet." The variables range from exclusivity with certain outlets, to building a sustainable press kit, to creating a viable angle, to the publicist's relationship with a media outlet, its editors, and its writers. But there's one critical thing that most developing musicians don't understand when it comes to securing press coverage.

What is that thing? I'm so glad you asked...

5 Music PR Tips That Won’t Cost You a Cent

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You can do plenty of things to further your media profile and your PR campaign without spending a ton of money. In fact, there are some methods that won't cost you a cent. Some are no-brainers, and others are may be services you didn't even know existed. You can be economical when it comes to your music PR before you hire an actual PR agent to do all the heavy lifting. Here are a few ideas to get you started.

4 Better, More Creative Ways to Get a Writer to Listen to Your Music

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As an artist, you want music journalists to listen to your music, to give you a chance, to hear you out (quite literally), and to perhaps spend some column inches, be it digitally or in print, writing about it. Usually, you hire a publicist to help you achieve that end result.

But if you can't afford a PR rep and are relying on your own devices to get music into the hands of a journalist, you need to get a lot more creative than sending an email and saying, "Check out this SoundCloud link" or, "Watch this YouTube clip." Zzzz. That's pitch Ambien. It'll put the receiver of that email to sleep, provided that he or she even opens the email in the first place.

You need to execute some forward-thinking tactics and strategies to stand out among the noise. Try these four better, more creative, and easier ways to get a music writer to listen to your tunes.

3 Rules for Approaching a Music Publicist That Artists Should Never Break

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You've likely seen the recently leaked texts between R&B star Chris Brown and his former publicist. The PR rep texted Brown, who's known for being quite a volatile artist, to compliment him on his new clothing line. That's a smart and standard move; it's always good to drop a client a personal note and express that sort of support. Yet, Breezy responded with a torrent of obscenities and insults, telling her not to reach out to him with empty words but to instead use her time to secure press confirmations on the clothing line.

It was as brutal as it was inappropriate. Talking to a co-worker or team member like that is inexcusable in any work situation; there are rules and basic etiquette. But let's put this concept in a more basic, up-and-coming artist context.