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Features, Marketing & Promotion

Aug 27, 2014 11:00 AM

Andrew Hall

16 Must-Have Online Tools for Indie Musicians

Image via imoveilive.com

With technology and the many resources available online, independent bands and artists have a greater chance than ever for success. You must, however, make sure all of your bases are covered – from social media to email, online streaming to your store. Here, we’ll go over the must-have online tools you need to survive in the music industry today.

Send the Right Message to the Right Audience: How to Segment Your Email Lists

Image via The Agency Post

Mailing lists have always been a part of band culture as one of the best ways to communicate to your audience. From the old school mailing orders for tickets, to modern-day email newsletters, this was – and still is – a great way to stay in touch with fans and business associates alike.

But as a musician, you know that there are many different groups of people that you'll need to interact with, and a one-size-fits-all approach simply is not going to cut it. With the kind of modern technology and organizational systems that we have at our disposal nowadays, there’s no reason for you or your band to waste time, energy, and resources by sending out the wrong messages to the wrong audiences.

So meet your new best friend: email list segmenting.

The Real Cost of a Crowdfunding Campaign (And How to Budget Correctly)

Image via rmmagazine.com

When it comes to managing and securing funds as an independent artist, crowdfunding has become a great tool to leverage a supportive community that can help you get to the next level. Whether it's for an upcoming album release or to help you branch out to a new touring market, this modern-day fundraising approach will allow you to offer some unique merchandise or special experience for your fans in exchange for their financial support.

How to Leverage Your Favorite Band’s Fans by Creating Your Own ‘Aftershow’

Photo via Consequence of Sound

Ain’t no party like an afterparty, ‘cause an afterparty gets you a bunch of new fans.

How many times after seeing one of your favorite bands were you so jacked up that you wanted to stay out the whole night? Wouldn’t it be great if there was more live music to see? Even better, wouldn’t it be great if it was your band?

Coordinating an aftershow to try and capitalize on a similar fanbase that has already been warmed up at a show is a great way to gain exposure to potential new fans.

There are a few moving parts, but here’s how to make it happen:

4 Lessons Bands Can Learn From Tech Startups

Photos via Business Insider (left) and Craig Wolf (right)

Startups are hot right now. Every day there seems to be another app or social media site coming out as the next big thing. But wait a minute – why are all these tech companies getting all the buzz? Can’t there be different kinds of startups?

Let’s take a step back for a second and define what a "startup" actually is:

"The early stage in the life cycle of an enterprise, where the entrepreneur moves from the idea stage to securing financing, laying down the basic structure of the business, and initiating operations or trading." – The Business Dictionary

That’s interesting. It sounds like something we all know. Let’s just change a couple of the words around and see if we’re on to something here:

"The early stage in the life cycle of an enterprise a career in music where the entrepreneur musician(s) move from the idea stage (aka “the garage”) to securing financing, laying down the basic structure of the business band, and initiating operations, independently or trading with a label."