This article originally appeared on Passive Promotion.
Your album is mixed and mastered, finally! You've got cover art and maybe even replication lined up. Now what?
This is the question I was hired to answer. Specifically, I was asked to create a to-do list for a band's debut album. They were generous enough to allow me to share it with you. Keep in mind that all this stuff comes before the actual promotion. We're simply laying the groundwork here.