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Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

If You're Remarkable, Fans Will Come: Advice for Musicians From Marketing Guru Seth Godin

Image via Shutterstock

In the film Field of Dreams, a farmer in Iowa named Ray is given a strange piece of advice, seemingly from a ghost. The advice is hardly that; it's more of a statement: "If you build it, he will come." For a good part of the movie, Ray struggles to figure out what these instructions mean. This search leads him on a journey into his personal story and the tale of what he's most passionate about: baseball and his father. This story would go on to draw fans from across the country to a corn field in Iowa, all from the connection between baseball and family.

What does a baseball movie have to do with DIY music or, more importantly, you as a DIY musician? Everything.

How to Build a Stronger Fanbase: Connect What You Do Online and Offline

Photo by Cassandra Panayiotopoulos, used under Creative Commons

We often think that what we do online through our social media channels is different than how we engage our audiences when we're live and in person. However, that's not always the case. When you can combine your online and offline methods, you foster a stronger connection with your audience, gain more followers of your music, and have better opportunities of gaining the support you want from your fans.

You use your social media platforms to engage with fans about your new releases, upcoming gigs, and other news that relates to your band. But how often are you talking about your online platforms at your shows? Are you only asking your fans at gigs to "follow us on Facebook"? When you can show your audience that the connection they have with you online translates into a real connection in person, your fans will do more than just follow you – they'll evangelize to their friends and beyond. This is how superfans for your music are created.

4 Creative Ways to Create Superfans for Your Band That You Probably Haven't Tried

Image via flickr.com

Fan building isn't just a science, it's a process. Growing your fanbase is also more than merely a quest for a number of followers on your Twitter or Facebook pages. It's a matter of building solid connections and relationships with real people who support and contribute to your success as a musician.

One of the biggest keys I've learned in growing an audience, both for the Appetizer Radio Show that I host and for the musicians I work with, is that the uncommon approach is a lot more potent and powerful than what "everyone else" is doing. Here are four creative ideas to nurture your fanbase to new levels of growth and success.

radio, Music Business 101

Dec 23, 2015 09:00 AM

D Grant Smith

Start Getting Radio Play: 5 of the Best Indie Pop Stations That Accept Demos

Photo by Werner Vermaak

There are countless radio stations out there that carry pop music with a variety of other styles, and even quite a few that blend the commercial side of pop music with the indie work of DIY artists. Since most pop music is synonymous with the commercial side of both labels and radio, pure pop stations aren't typically as accepting of submissions from independent artists. For this reason, you'll notice that some of the stations listed below feature other musical styles in addition to pop.

One thing I noticed while looking into indie pop stations that accept submissions is that the larger the audience they have, the more likely they are to require a fee for the process. It's something to keep in mind as you plan your radio budget, which is an essential part of preparing for radio promotion.

radio, Music Business 101

Dec 9, 2015 09:00 AM

D Grant Smith

Start Getting Radio Play: 5 of the Best Indie Rock/Alternative Stations That Accept Demos

Image via flickr.com

From the time I've spent in radio, alternative and rock music are the genres that I've spent most of my time with. That being said, there are many more than five great indie radio stations for DIY musicians in alternative, rock, or crossover styles to get their music out, but you can use these as a starting point.