Image via moldhosting.com
A version of this article originally appeared on Bandzoogle.
When fans visit your band's website, you don't want them to have the same reaction as the gentleman in the video at the bottom of this post. Your website should be a place fans enjoy visiting to get your latest news, hear your latest music, watch your videos, and shop from your online store. Here are eight things to avoid that could be turning fans away from your site for good.
Image via ampmusicmarketing.com
This post originally appeared on the Bandzoogle blog.
“Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.”
That quote is from a recent New York Times article, “For Email Newsletters, a Death Greatly Exaggerated.” We thought it was a good time to reiterate why we think email newsletters are still one of the most effective promotional tools for musicians today:
An example of a proper intro page from the Enter the Haggis website.
This post originally appeared on the Bandzoogle blog. Dave Cool is the Director of Artist Relations for musician website & marketing platform Bandzoogle. Twitter: @Bandzoogle | @dave_cool
When used properly, intro or "splash" pages on your website can be an effective marketing tool for your music. However, they can easily be misused, which can hurt your site traffic, fan engagement and sales.
Here are four common mistakes we see with intro pages that you should avoid:
Facebook
Twitter
Instagram
Contact Sonicbids