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Are You Assaulting Your Fans on Social Media? (Part Two)

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In the first article of this series, I discussed how to engage people who haven’t heard of you and turn them into a fan. In this article, we’re going to take the engaged fan to the next level so they're purchasing what you’re selling.

5 Updates for Your Spotify Profile (That Just Might Earn You More Streams)

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You’ve jumped onto the Spotify bandwagon and want to get on as many as playlists as you can. You want to increase your stream count, and it looks like getting on playlists is the best way to do it.

Spotify is so much more than a playlist platform. It’s also a marketing platform for your music, tour dates, and what you want your fans to do and know. If you want to increase your Spotify streams, you should start with maximizing your profile on the platform.

How to Find a Music Publicist You Can Trust

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You’ve decided you need a music publicist you can trust to help you promote your next album release. You’re nervous. There are stories you’ve heard from bands who hired a publicist who took their money and disappeared, or maybe the publicist stuck around but made huge promises they simply couldn’t deliver.

The result? Thousands of dollars down the drain.

I’m not telling you this to scare you, but to prepare you to hire a publicist you can trust so it doesn’t happen to you. There’s always some sort of inherent risk in hiring a music publicist, but there are also some things you can do to increase the chances of hiring the right publicist for your band’s needs — and one you ultimately trust.

Are You Assaulting Your Fans on Social Media? (Part One)

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It goes without saying: You shouldn’t assault your fans either physically or sexually, but there’s a more subtle way you may be assaulting your fans every single day, and you’re most likely not even aware you’re doing it.

4 Tools to Achieve Your 2018 Music Goals

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We’re approaching the end of the year, so now it’s time to start setting your band goals for 2018! Do you want to play at least one major music festival? Complete your album? Receive a minimum of five great reviews on your single?

Identifying and setting your goals is just the first step in achieving them. In past articles I’ve discussed: how to create SMART goals, how to start small to create massive results, and how to get back on track when it feels like a fail.

To greatly increase your chances of success, you should also assemble an arsenal of tools to help you get there. Below are just a few tried-and-true methods I use to achieve my goals. In most cases, I use the different tools in tandem with each other to generate the highest success rates.