
Image via Henley Festival
If you’re a band that’s decided to tackle your publicity on your own, it’s crucial that you be as thorough and organized as any professional publicist would be. Beyond pitching for coverage and securing asset premieres, this means undertaking some more paperwork-y type responsibilities as well, such as keeping track of your press. Below, I’ll get into what I mean by that in more specific terms, and then highlight the reasons why this can prove helpful.