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How to Conquer Your Self-Promotion Phobia

All images via flypaper.soundfly.com

This article originally appeared on Soundfly.


For artists who truly value their craft, the words “self-promotion” can be gag-inducing. Spending time on marketing seems like the antithesis of spending time chiseling your art and exercising your music muscles. But if you’re making your music your business, self-promotion is an essential part of increasing the value of your career to the people whose hands it's inevitably in: your fans.

3 Essential Steps to Finding the Right Social Media Platform to Promote Your Band

All images via flypaper.soundfly.com

A version of this article originally appeared on Soundfly.


If you’ve spent more than five minutes on any social media, from Facebook to Snapchat, you already know it’s a time suck. Just browsing the feeds can be an hour-long distraction, and when you add in creating content, scheduling updates, interacting with fans, running promotions, and studying your analytics, it’s more like a full-time job.

In fact, it is my full-time job. I’ve spent the past five years traveling around the country teaching artists and creatives how to promote their work on the internet. The sad, slow refrain I hear repeated most by my clients is this: “I know social media is important, but I just don’t know where to start.”