The top down/bottom up method is an overall approach for indie musicians trying to get past the beginner's plateau. The title refers to making your own luck until real luck strikes. The bottom-up approach could also be known as the grassroots hustle, while the top-down approach could be called gettin' lucky. These two approaches must be done in conjunction. Some musicians I know tour for years with no growth. Others sit on their hands, just hoping that someone will hear their music and catapult them to stardom. Like most extremes in life, the middle path is usually the wisest.