A version of this article originally appeared on Symphonic Distribution.
Distribution goes beyond simply fulfilling and delivering on behalf of record labels and artists. Many companies (like Symphonic Distribution) have branched out into other services, such as publishing administration and neighboring rights. Likewise, product, label, and artist marketing and promotion go hand in hand with distribution. A featured release in online outlets is only a small piece of the pie that is music distribution, and it's important to keep in mind that the marketing side, including artist branding and development, are going to be essential parts of the industry landscape over the next decade. Even so, here are five truths for artists considering going for that featured placement.