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We've all but literally shoved it down your throats: if you want to stay relevant, you simply have to stay on top of social media and music streaming. The young musician in the 21st century can no longer be ignorant about how his or her rapid growth may happen, the infinite lines of communication available, and the vice-like hold that digitization has on the music industry. But maybe you've gone years not paying attention to specific data and analytics, and you've just accepted that you need to be on Facebook and Twitter and YouTube (and so on) to get somewhere, without specifically considering how each service is growing in its own way. There's no need to stay in the dark, though.
Next Big Sound, which provides online music analytics, recently came out with a comprehensive report on the massive growth music has seen in social media and streaming services in just the past six months. Compared to growth last year, the numbers are earth-shattering (and continue to skyrocket). But what's even more interesting is how the various services are growing in unique ways, benefiting different kinds of artists and genres to different degrees.
It's time for you to have even more information at your disposal, so you can make better informed decisions about which online avenues are the best to focus on. While we provide the breakdown of the key takeaway points below, we strongly recommend you check out the complete report here.