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Marketing & Promotion

Jul 6, 2012 01:19 PM

Kate Myers

Why do you love being a musician?

Last month, our friends at The Musician's Guide asked over 400 artists why they loved being a musician. Here are their 75 favorite responses. Tell us what keeps you playing, singing and rocking in the comments!


Jun 4, 2012 01:45 PM

Kate Myers

Our Road to Roo: Tennessee here we come!

Who can say no to Phish, Radiohead and The Beach Boys? We sure can’t – in fact a bunch of us are hitting the road and heading down to the land of Roo to feast our eyes and ears on artists from all over.

If you’re heading down to Bonnaroo, be sure to tweet at us @Sonicbids so we can say hello. And use the hashtag #RoadToRoo to share photos of your favorite acts. We'll be posting pics too on our Facebook and Instagram.  Make sure you follow us for the latest!

If On top of the 11 bands Bonnaroo booked directly through Sonicbids, there a plenty of Sonicbids artists and alumna performing.

Water Knot

The Silent Comedy

The Main Squeeze

Sister Sparrow & The Dirty Birds

Rollin' In The Hay

Claire and the Reasons


Jukebox the Ghost

Honey Island Swamp Band

Matt Sucich

Cosmic Sucker Punch

Marina Orchestra


Fly Golden Eagle

The Deep Dark Woods


We Are Augustines


Art vs. Science

Debo Band

Khaira Arby

Ben Howard

The Dirty Guv'nahs

Red Baraat

Shahidah Omar


Katie Herzig

The Staves

White Denim


The Joy Formidable

Das Racist

Gary Clark Jr.

The Antlers

Fitz & The Tantrums



Young the Giant

City and Colour

The Temper Trap


Play Bonnaroo


May 24, 2012 12:46 PM

Kate Myers

Kimbra Vows Us

New Zealand pop-jazz-funk princess Kimbra may have walked on the scene as Gotye’s golden girl in “Somebody That I Used To Know” but her first US release Vows certainly proves she has the chops to stand alone.

Vows, released Tuesday on WMG, is the much-anticipated US debut from the songstress. And while the record is something she’s been working on since she was 17, her revamped US release plays to her pop sensibilities and vocal strengths. In fact, it's her unique voice that stands out between the boom-baps and handclaps. She twists and belts her voice into sonic bliss over and over. But it's teaming with producers Mike Elizondo (worked with Dr. Dre) & Greg Kurstin (worked with Flaming Lips and the Shins) that proved to be the something special the record needed (the US release includes 5 new tracks from the collaboration).

In a sentence, Kimbra’s latest can be described as looped and layered upbeat jazzy funk retro pop with a side of Kiwi sass. Can’t miss tracks, “Settle Down,” “Come into my Head,” and “Something in the Way You Are.”

What's your favorite track on Vows? Let us know in the comments!

Tips of the Trade

May 23, 2012 02:32 PM

Kate Myers

5 Steps to Crowdfunding

Chances are you’ve heard a fair amount about the success artists have had using crowdfunding platforms. In fact, right now artists like indie queen Amanda Palmer and fan favorite Ben Folds are both running successful campaigns. Before you get started on a campaign for your band, check out these 5 steps to a badass campaign.

Make Fans

If a tree falls in the woods, and there’s no one there to hear it, will it make a noise? Same thing goes with crowdfunding. Even if you set up a sweet campaign, you need fans to find out about it and engage or else you won’t meet your goals (aka raise funds).  Spend time building up your fan base online, whether that’s through Facebook and Twitter or through an email list that you reach regularly. These fans (and super fans) are going to make or break your next campaign.


While we can all use a bit of extra cash, crowdfunding campaigns are most successful when they are tied to specific projects and budgets. Budget out what you’re working on this year, a new record or upcoming tour. Taking into consideration the cost of a project and the size of your base, determine the project and goal for the campaign.

Exclusive Silliness

When deciding what the rewards would be for donating, keep it fun and thoughtful. Put together a list of things you can give your fans (including some fun ones – we recently came across Sonicbids’ Lovely Bad Things promising to get a tattoo on a band mates bottom for a significant donation). Do you have exclusive content (or better yet, can you create exclusive content like unreleased tracks or handwritten tabs).

Don’t skimp on the video.

Crowdfunding sites typically ask you to create a video to let fans know why you need the funds. Consider this as your elevator pitch – you have 1 minute to convince music fans from all over to support you. Make sure the video shows your bands personality. Fans want to feel connected with you and your music.

Keep it coming. 

Document both your success and your project throughout the campaign. Whether it’s posting pictures each day or creating weekly recap videos, be sure to share your reactions and your work with your fans. Chances are, creating great content will get you more fans as well! #Winning

Have you completed a crowdfunding campaign or are you thinking about creating a campaign? Leave us the dirt in the comments!


May 21, 2012 12:44 PM

Kate Myers

Mad Men Music: Sonicbids Artists That Should Make the Soundtrack

Each week, thousands of people tune in to find out what’s next for Don, Peggy, Joan, Roger and countless others that are the minds behind Sterling Cooper Draper Pryce.  Even ad guys know the important role of music in the tumultuous 1960s. In fact, the Mad Men soundtrack features the quintessential sounds of the time from the Beatles to Simon and Garfunkle to The Rolling Stones.

We thought it’d be fun to pick out some Sonicbids artists who pay homage to the time through their tunes. Here are our picks for Sonicbids artists who may have been born in the wrong era.



Sallie Ford & the Sound Outside: To say the band has been influenced by the jazz, R&B and rock & roll of the 1960s would be an understatement. Listening to the tracks “Danger” or “I swear” makes me feel like I’m sipping on a Coke at the local diner before a sock hop. But don’t call them copycats. Ford’s strong and sassy vocals are unlike anything you’ve heard yet.



The Sheepdogs: The Sheepdogs must have a time machine, because these boys fit in among the sounds of the 60s and 70s. With riffs straight out of the South and psychedelia, these Canadians make tunes that rival the classics! Move over “Sweet Home Alabama,” and make room for The Sheepdogs.


Fitz and the Tantrums: This American soul/pop band from California has been all over the place in the last few years. You’ve seen them on every late night show, and heard them on CBS crime-drama Criminal Minds and ABC’s Desperate Housewives. But this 6-piece pays homage to Motown’s best, and could fit right into Mad Men’s roster of talent.



Blake Mills:  This California boy knows how to pay tribute to the greats. In fact, his track “It’ll All Work Out” is reminiscent of the folk scene of the 60s. With Dylan-esque lyrics, it’s Mills’ storytelling that is something special. Not to mention, his beautiful guitar playing.