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Follow This 8-Step Checklist Before Launching Your Own Music PR Campaign

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Publicity is a useful promotional tool that can help increase your exposure and give credibility to your music. As an emerging artist, you may not be able to hire a publicist right away, but you can run your own successful PR campaign.

Running your own campaign requires preparation, strategy, time, and persistence. You can receive quality placements if you're willing to do the work. Here are eight things you need to do before you launch your next DIY music PR campaign.

Musicians: 6 Tips to Rapidly Grow Your Instagram Following

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With 500 million active users, Instagram is a great visual social media platform to build your online community. Instagram allows you to give your fans a peek into your world through your photos and videos. While funny memes, quotes, and viral videos may get attention, building a community of fans for you and your music requires the right strategies. Here are six tips to grow your fanbase on Instagram.

4 Online Marketing Mistakes That Too Many Musicians Make

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The internet has allowed artists to reach millions of fans and grow their careers with a click of a button. While, for some, the web has been a boon for music promotion, many musicians make pivotal online marketing mistakes that prevent them from breaking out and building a successful career. Here are four of the most common mistakes to avoid.

Ask a Publicist: 5 Tips to Brand Yourself Like a Superstar (Even if You're Just Starting Out)

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Michael Jackson was known as the King of Pop. Beyonce is a great entertainer who stands for "girl power." While both of these artists have immense talent, it's their brands that have allowed them to acquire millions of loyal fans and earn millions of dollars from music sales, touring, merchandise, endorsements, and more.

As an emerging artist, you may think that you don't need to be concerned about branding yet, but you absolutely should be. You must create your own unique brand to have a long, successful career. Fans don't only buy your music; they also buy your persona. Branding helps you create your persona and stand out from the countless other artists trying to get their music heard. Having a strong brand is key for building a loyal fanbase and making consistent income from your music.

Not sure where to begin? Start with these five branding tips the pros use, and you'll be well on your way.

Ask a Publicist: 9 Things You Need to Do Before You Release a Single

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Releasing a single is the first step to generating interest in your music and building a fanbase. Some artists have built massive fanbases and generated revenue from just one hit single. However, there’s a lot more that goes into successfully releasing a single than just posting it on your SoundCloud and sharing a link to it on your social media pages. If you want to leverage a single to break out, here are nine things you should do before you release it.