P.T. Barnum, founder of the Barnum & Bailey Circus, once said, "Without promotion, something terrible happens… nothing!" You can have the best music in the world, but if only your mom and your best friend hear it, you're not going to get very far.
As an independent artist, you already know you're responsible for promoting yourself to grow your fanbase and buzz. So you're frequently posting your music online, tagging everyone you know, and hoping for people to find you, but you're still not seeing the results you want – for some reason, you just can't seem to get past those low numbers of views, clicks, followers, and shares.
So what's going on? You could be making one of these six self-promotion mistakes.