A friend of mine and I started a band a few years ago. Think Sufjan Stevens meets Arcade Fire, and you kind of have an idea of what we were shooting for. My friend had spent a lot of time and money getting our album made. We recorded in a nice studio, had the right engineer, and he even got T.W. Walsh, who mixes and masters Sufjan Stevens' albums, to finalize it. But after months of trying to get this album out, we hit a problem: it wasn't catching on, we weren't getting picked up, and our songs weren't ending up on soundtracks for any movies.
With so much music out there for people to listen to, this is a struggle that virtually every unsigned musician and unmanaged artist has had to deal with at some point. So how do you get exposure for your music? One great way is to try to get your songs into the hands and ears of music supervisors.