<iframe src="//www.googletagmanager.com/ns.html?id=GTM-TMFBBP" height="0" width="0" style="display:none;visibility:hidden"> Sonicbids Blog - Music Career Advice and Gigs | Marya Mclaughlin
Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

Features

Jul 9, 2012 05:00 AM

Marya Mclaughlin

Sonicbids Artist of the Week: Mister Loveless

Mister Loveless are a 4-piece rock band founded in 2003 by high school friends, Rob Miller and Charlie Koliha in a sleepy suburb of San Francisco called, Walnut Creek. Loveless (as those familiar with the band refer to them) grew from an angular, post-punk act to a sonic territory, all their own when they enlisted long time friend, Sean Gaffney and devoted fan, Nick Clark. With influences ranging from The Pixies to The Smiths, they have the ability to move their listener into a frenzy and celebration of youth and disorder then, within moments, take them to the brink of solemn tears. Mister Loveless are currently setting up the release of their album, Grow Up, for Sept 11th, 2012. The next single, “Wild Summer” is set for release on July 17th, 2012. We recently had the chance to chat with Rob about social media, the bands best gig, and where you can see them next.



What do you hope listeners will get from your music?

Without seeming to "hippie-dippie", we hope listeners feel our music speaks to them. That it resonates with them in a way that is unique and undeniable. We were fortunate enough to get that from a few groups when we were kids and I think it encouraged us to celebrate who we are and where we're from rather than apologize for it. I guess we're just trying to return the favor.

What’s the best gig you ever played?

That's hard to say. I'm sure each of us has a different answer. I saw a lot of bodies flailing around The Uptown in Oakland when we last played, back in April. That's always a good sign. Shows where we've had the opportunity to share the stage with some of our favorite bands like, The Wedding Present or Black Francis have been amazing. Sometimes the ones you least suspect like, a Tuesday night at a dusty art gallery in downtown LA end up being the best. I find that I'm always answering this question differently and I think that's a good thing.

How has social media affected the way you market/promote your music?

Social media has enabled us to engage with our base daily. We can keep people posted every step of the way through out the recording of an album, making of a music video, etc. It's a great way to promote, market and create demand for our music. However, it's important to find a balance between engaging and bombarding people. It's much easier said than done. We are using social media much differently than we were a few years ago. It's a way to keep those who are already fans of the group connected but it's not necessarily the best tool for making new fans. No one is going to discover their new favorite band through "Facebook Recommended Pages." Playing live is still the best way to reach people. Social media is for keeping them connected.

What’s a creative way that you interact with your fans? Live? Online?

I recently made an Instagram account for the band (follow us! @mister_loveless). Despite there being less words involved, the sharing of images can almost be more revealing of the day to day aspects of being in a band. I think that's interesting because it goes back to the whole "less is more" mentality. We're still very new at it but I think it's going to be a creative way for us to keep fans engaged while on the road.

When it comes to playing live, we believe interaction should be an organic thing. No one wants to be read a script. That's for politicians.

What’s your next big gig coming up? When/Where?

"Wild Summer" Single Release at Slim's in San Francisco on July 14th!

Check out more on Mister Loveless here.

 



























Features

Jun 11, 2012 05:00 AM

Marya Mclaughlin

Sonicbids Artist of the Week: Sydney Wayser

Sydney Wayser is a French-American, New York-based singer-songwriter who plays guitar, piano and children's toys. Growing up in Los Angeles with summers spent in Paris, she draws on a wide range of influences and inspirations from Edith Piaf, John Lennon, Jeff Buckley, & Sigur Ros. We recently caught up with this unique singer/songwriter to chat about her newest record, her favorite gig and where you can see her next.

What do you hope listeners will get from your music?

My newest record, Bell Choir Coast, was created when I needed an escape from New York City.  My world at that time was feeling very heavy and daunting so I created my own fictional land (Bell Choir Coast) to be my release from the pressure and stresses I was putting on myself.  I hope when people listen to the music they can sense the warmth and happiness of the world I wanted to be in.  I hope it transports them to a fairy tale.

What’s the best gig you ever played?

We just played a release show for Bell Choir Coast at Joe's Pub and that was pretty magical.  Lots of friends, family and fans getting together, singing and dancing.  The room was filled with love that night from the stage and from the audience!

How has social media affected the way you market/promote your music?

Social media is a way for me to update my fans in real time with my tours, music, shenanigans, etc.  I use the networking sites as a way to convey a "day in the life with Sydney".  I don't over think it. I just have fun!

What’s a creative way that you interact with your fans? Live? Online?

Since my newest record is about a fictional land, I wanted to make something physical that could make it more tangible so I created mini inspirations in a bottle.  I took glass bottles, filled them with artifacts from the land (coral, seashells, feathers, leaves, etc.) and wrote a personal inspiration that I used for the record (examples: witchcraft, cave dwellings, moon exploration).  I would give them away at shows and encourage people to use the inspirations for themselves.  It created a chain of inspiration and creation.

What’s your next big gig coming up? When/Where?

I am currently writing this from my tour van.  Zach Mangan (Drummer) and Gabriel Duncan (Guitar/Bass) are joining me!  We're on the road with Blitzen Trapper until min-June and have been having a blast so far!  They are wonderful guys, both talented and kind.  I feel very thankful to be sharing the stage with them each night!

Check out more on Sydney Wayser here

Features

Jun 4, 2012 05:00 AM

Marya Mclaughlin

Sonicbids Artist of the Week: Rollin’ In The Hay

Long considered to be one of the forerunners of the “newgrass” revolution in America, the savvy veterans of Rollin' In The Hay have been thrilling fans coast to coast for years. Opening for everyone from Greg Allman, Moe, Charlie Daniels, The Doobie Brothers, Jerry Douglas, Alabama, to Widespread Panic, the unique sound of the Hay keeps fans coming back for more. We recently caught up with vocalist/guitarist Rick Carter on his favorite gigs, how social media has changed for him, and where you can see the Hay next.

What do you hope listeners will get from your music?

When a crowd leaves a Rollin’ In The Hay show we strive to have smiles on their faces, a melody in their heart and saying, "I can't pick out my favorite song because I love them all!”

What’s the best gig you ever played?

Toss up between opening for Gregg Allman or Widespread Panic.

How has social media affected the way you market/promote your music?

Social media 1987 = 5 hours spent printing flyers and stapling them to telephone poles promoting shows. Social media 2012 - takes 1 second to instantly hit thousands!

What’s a creative way that you interact with your fans? Live? Online?

We involve the audience at a live show with the honesty we feel and play in our music. Online we involve them directly because they are part of our family.

What’s your next big gig coming up? When/Where?

Bonnaroo is our next big gig.

Check out more on Rollin’ In The Hay here

Features

May 21, 2012 05:00 AM

Marya Mclaughlin

Sonicbids Artist of the Week: Dave Sorrendino

Dave Sorrendino was not exposed at an early age to top forty artists of the 90‘s but rather the sounds of Jackie Wilson, Ray Charles, Marvin Gaye, Sam Cook, Al Green, Otis Redding and the Beatles. Dave was so into music that he became a known requester at his local radio stations…music was clearly his passion and would be his life’s work. Subsequently, while playing in the Dallas Forth Worth Metroplex, Dave was approached by a music producer and invited to Los Angeles to record an album, a great opportunity to walk in the footsteps of his idols and be exposed to the musicians he had been influenced by in his youth. In Los Angeles, Dave was privileged to work side by side with highly accomplished, known producer, Graham Ward, who remains to date as his mentor and his current producer. We recently caught up with Dave about his favorite gig, his hopes for listeners and where you can see him play next.

What do you hope listeners will get from your music?

I hope that listeners will see themselves in my music. That they will connect not just in just the message of the lyrics but also in the identity of the characters. I feel like when people can see their own reflections in the same situations that have inspired me to write about, they are never alone and always have someone there who understands what they are going through.



What’s the best gig you ever played?

I’ve been very fortunate to play some really cool venues, with great numbers of people that I would of never of imagined being assembled to hear me do what I do. But I have to say the best gig I ever had was when one of best friends asked me to play the music for her precession in her wedding. It was a very surreal to think that years from now I will be the soundtrack for one the biggest events of her life. I remember I played Bright Eyes’ "This Is The First Day of My Life" as her father walked her down the aisle. It was definitely one of those experiences where time just sort of stood still. Very cool gig.

How has social media affected the way you market/promote your music?

Social media has affected the marketing and promotion of my music in many ways. What started with the MySpace days of getting people to listen my tracks, and friendly competition with other artists of how many more plays we could hope to get has evolved into such an interactive and more personal environment. I try to use every social platform out there to connect with my fans: Twitter, Facebook, Instagram, YouTube, and Vimeo. I think the only way to keep your fan base growing is being there and having something cool for them to watch, listen to, or read. Choosing a few topics, that you enjoy as well as your fans and becoming sort of like a hub of information for those things, not just a place to push people to buy your newest track or album. In a lot of ways I feel like marketing my music over social media has always been there, and as it evolves so do my ideas to reach out to whoever is listening.

What’s a creative way that you interact with your fans? Live? Online?

A creative way that I interact with my fans is sometimes as simple as asking them, "What do you want to hear me cover?" My label Stereographic Entertainment does this really cool thing where they release a very impromptu DIY type video of the songs by each of their artists at the first of every month. Its a great way for people to hear what’s coming ahead and for the viewer to see past the photo-shopped pictures and editing floor cuts and connect with the artists personality and mannerisms, and in my case, dorkiness.

What’s your next big gig coming up? When/Where?

I feel terrible with this question, because I should have this over abundance of dates and times to that I can project into the blogosphere. Truth is I have been writing my second album and also working on many different projects and with many very talented artists and have yet to set up dates for myself. (Disclaimer about to plug my own sites.) But be sure to check out my Facebook, follow me on Twitter, and on Instagram. And check out my newest video "Seems to Grow" on YouTube.

Check out more on Dave Sorrendino here

Features

May 14, 2012 05:00 AM

Marya Mclaughlin

Sonicbids Artist of the Week: Water Knot

NY based band Water Knot consists of four brilliant musicians and their unique blend brings an original, refreshing sound of music. They describe their music as a way for people to feel something where they couldn't before. Anyone and everyone can form their own interpretation to Water Knot. After winning a slot at this year’s Bonnaroo, we’re sure that they’ll be gaining tons of new fans and listeners. We recently caught up with vocalist/guitarist Louis to discuss his start in music, what indie really means to him, and where you can see Water Knot next.

When did you decide to make a career/focus of music?

Actually I remember going to a friend's house one day after school hours when his mom was still at work. He cranked up a distorted fender amp, plugged in his electric guitar and busted out 'Smells Like Teen Spirit'.

I then asked him to show me how to play it, so he handed me his guitar and showed me how to play the first chord. I must have made my choice at some point over strumming that F chord. I didn't decide it all by myself really though. God spoke to me in one of my dreams once. I heard her say to me that's my calling. I woke up late at night with a random date in mind, wrote it down on a piece of paper, and glued it to the inside of my nightstand. That date was 16/5/2006. When the actual date came I locked myself in my room the entire day and composed a piece. I think my sister is the only person I've ever told this story to up until now. Anyways, music to me is something sacred, a special gift I'm grateful to be able to communicate.

What’s the best gig you ever played?

Reeperbahn Festival in Germany, that place is untamed. We really dug the vibes. Felt like Amsterdam meets Vegas - that's all I can say.

There’s been a lot of talk recently about what being an “indie” artist really means today. Some say the term is becoming obsolete. What does “indie” mean to you, and do you think there will be a different word we use in the next 10 years?

To me, girls wearing skinny jeans, oversized eyeglasses and a fake moustache is "Indie". At first, this term used to stand for Independent, like when a band wasn't under a label, but I guess nowadays they use it as a new music genre. Mainly for about anything that is different or overly tries to be so, and isn't Lady Gaga. Not only that, but I feel this term is being totally misused. Ironically, many artists that started off being labeled as 'indie' eventually became 'mainstream' themselves. How Indie is Gotye on 'Glee'?  And what about bands like Arcade Fire, Kings Of Leon, Florence And The Machine or The Killers to name a few? At least that's how Wikipedia defines them.

You’ve also got tons of bands and artists nowadays that tend to emphasis the overly artsy hang of 'Indie music' for whatever that is, instead of putting more attention to writing great music good songs and compositions. I just find this kind of music is boring to listen to. Guess this term is here to stay for a while. At least until they come up with something better - It serves too well the human need for having trendy "boxes".

What’s your favorite way/tool/site for you to interact with your fans in the digital age? Do you recommend anything to other artists? 

Facebook and Twitter for the most, and we also get some fan mail to the Waterknotube, our YouTube channel. I personally like using Twitter. I feel it enables me to reach out to our fans in a more direct fashion, allowing me to share experiences, news, pics and random useless thoughts whether we're on the road, in the studio or just chillin'. Water Knot has recently joined Soundcloud and I recommend others in doing so too if they haven't yet. It's a great tool to have when pitching music out to labels because of the upload sound quality.

What’s your next big gig coming up? When/Where?

Our next big gig is at Bonnaroo Festival June 7-10. We got the slot thanks to winning Sonicbids' The Road To Roo contest. The band is very excited and honored to be part of this year's amazing lineup with some of our favorite bands on the roster.

Check out more on Water Knot here