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A Daily 8-Step Routine to Master Band Promotion

Don't forget to cuddle with your band-dog every day! (Image via flypaper.soundfly.com)

This article originally appeared on Soundfly.


One of the worst things about being an independent musician is the feeling of stasis: when you have no shows coming up, or you just put out an album, but you still feel like you’re going nowhere. You feel powerless against the forces of the music industry and the insane number of other people just like you trying to do the same thing.

Believe me, I’ve been there! So, in order to feel proactive, I created a daily to-do list to keep me moving through my band promotion goals. This routine has created a habit of continually putting myself out there, and has let to a multitude of opportunities, from press coverage, to gigs, to new industry contacts, and even to writing for Flypaper right now! Here’s how I structure my day.

The Essential Guide to Instagram for Bands

Image via Shutterstock

A version of this article originally appeared on Soundfly.


I know what you’re thinking. Another social media account to stay on top of? Will I ever have time to actually play music instead of just posting about it? Instagram has climbed the ranks of relevant social media tools for artists simply by being a vehicle for videos and photos, which statistically have the most hits and reach over text posts on Facebook and Twitter. So here's my guide to quick and easy Instagram account management for bands.

5 Things You Need to Know About Venues to Book Great Shows

Image via flypaper.soundfly.com

A version of this article originally appeared on Soundfly.


Until about a year ago, my band fit the "bedroom musician" stereotype. I didn't realize it at the time, but a small part of me was living what I call the Bieber Dream Syndrome – imagining that posting our music online was enough to gain a following out of nowhere. Sadly, with the majority of musicians now posting their hard work (or minute-to-minute improvisations) to the web, the days of getting spontaneously "discovered" on the internet are behind us.

Social media promotion and networking are great tools, but there's no substitute for hitting the pavement and checking out venues in person. Whether you're new to an area or you've been in town a while, you'll plan your best set when keeping a few simple thoughts in mind.