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A Graphic Designer's Top Tips for Creating an Eye-Catching Gig Poster

Two of the author's posters hang in the window of a local music store in Wilmington, NC. (Photo courtesy of Tom Shaw)

One of the most important steps to getting people to your shows is a well-designed event poster. It's important to understand that most people won't spend more than a few seconds looking at your poster, so you need to be able to deliver all of the necessary information to them in a short amount of time. An impressive show poster can be the difference between someone coming to your show and not coming, or even knowing about your show at all.