What is Social Music Marketing?

Over the past few months, I have been asked more and more frequently to speak about social music marketing. I’ve had the pleasure of facilitating some really interesting (and fun) panels at a number of music industry events of late. Below is a video from a Canadian Music Week panel I moderated on the subject. There was a lively discussion around the topic that you might find valuable. Enjoy!

Panelists include:

Brendan Mallette Brendan Mallette Corp Sales Manager Maple Leaf Sports and Entertainment	Trent Fulton Trent Fulton VP, Customer Service The Hive Inc.	Brad Josling Brad Josling VP, Sales Hip Digital Media Inc.
Kerri Cockrill Kerri Cockrill Head of Brand Entertainment Research in Motion	Brennan Loh Brennan Loh Head of Business Development Shopify