So the numbers are in and it’s big news – record sales are up year over year in 2011. And that hasn’t happened since 2004 – yes, 7 years ago – that’s more than half a decade for those of you counting. And with big news like this comes those folks who just have to tell you why it happened. Piracy was down. Digital downloads are up. And most commonly, Adele saved the industry. Well, if we are going to give this one to the British songstress, let’s talk about what she did to get there. And who knows, maybe you could be the industry’s savior in 2012!
Adele claimed awards and accolades in 2011 because of her powerful voice and her ability to connect to fans all around the world. Critics and listeners found her honest and heart wrenching lyrics beautiful and relatable. And that emotional bond led to top 40 hits, a Best Selling Album & Best Selling Digital Song sales. But don’t think you have to write about a breakup to make it big – there are plenty of ways to connect with your fans musically, so get creative and be a force to be reckoned with.
Keep it simple.
Adele’s success in 2011 proves that you don’t have to overexpose yourself to expose your music to the masses. In fact, Adele spent much of the year under the radar and recuperating from throat surgery in the fall. So instead of learning about her every thought all year, people focused on her record. If you are releasing music this year, be sure to get it into the hands of fans and prioritize the music over antics. If the music isn’t on point, it won’t matter how much you tweet or if you’re seen acting a fool all over L.A.
Let your art speak for itself.
When Adele is on stage, you won’t find 40 back-up dancers or fireworks. In fact, you won’t even find a costume change. Instead Adele kept it simple in 2011; her major performances featured only her gorgeous vocals accompanied by a pianist. Adele understands that her raw talent is more than enough to captivate audiences. This year, hone your craft so that you can do the same.
Have a British accent.
Ok, so I’m joking here, but it can’t hurt! In fact, Americans often associate British accents with intelligence. And with the year that Adele had, she’s got to be bright!
That’s it – and it’s basic really. Focus on your art and make it better each day. When you put together the track or record you love, share it and keep the attention on the music. Have your own thoughts as to why everyone’s buzzing about Adele or how to make 2012 a big year? Leave us feedback in the comments.