Thanks to JLo’s supposed nip slip and Angie’s leg memes, the Oscars pulled in millions of viewers which is great news for not only the academy but Sonicbids members Savoir Adore. These Brooklyn natives self-described as “fantasy rock” got in on the Oscar madness as the featured download in Tide’s latest commercial.

Savoir Adore is no stranger to the spotlight. After signing to the Cantora label (home to MGMT), the band has put out two records and opened for buzz bands Oh Land and Lights.

When we found out the band was teaming with Tide and Shazam to giveaway their cover of “Pop Goes the World,” we had to catch up with Paul and Deidre to hear about how they got involved!

How’d you get connected with Tide and Shazam for the Oscar promo?

Our publisher had a relationship with the ad agency, Saatchi & Saatchi, and we were put in . . . → Read more