So here is some interesting news. Some big music 2.0 players are getting together with an artist to implement some of the varying music 2.0 initiatives that have been flying around the net to track how effective they are.
The goal is to get one artist out of his day job and on his way into a full time music career. They are keeping the artist a secret and dubbing them Indie Artist X. Sort of like speed racers brother Racer X. The secret is kept as not to taint the outcome of the project due to publicity of the project itself. They are tracking the results on a Google doc which you can see here. Also they are not doing any of the leg work, only acting as advisers; so that way the results are realistic to what your everyday independent artist would have to go through.
Now how does apply to you? Well one thing is you get to track the success of a lot of their ideas. None of which are insanely crazy, they are just plain good ideas in today’s new music realm. One thing that stood out to me as being awesome is simply getting a look at really well organized marketing plan. It’s a level of organization that I think any artist can benefit from.
It also reinforces the idea of building your team. Getting a solid group of passionate people who really want to push your music, and want to see you get to the next level, more on that later.
Check the full story here http://musicians.about.com/b/2009/07/07/642.htm
And here is the list of the Folks involved.
Andrew Goodrich
Artists House Music
http://www.artistshousemusic.org/
Channel: Fan Development
Bruce Houghton
Hypebot
http://www.hypebot.com/
Channel: Commerce
Cameron Mizell
MusicianWages.com
http://musicianwages.com/
Channel: Awareness
David Rose
KnowTheMusicBiz.com
http://www.knowthemusicbiz.com/
Channel: Artist Website
Heather McDonald
About.com Music Careers
http://musicians.about.com/
Channel: Influencers
Martin Atkins
Revolution Number Three
http://www.revolutionnumberthree.com/
Channel: Live Shows
