When I first started writing songs, the music industry was a very different place than it is currently. I would write songs in the style and genre of any given recording artist that I knew was looking for songs at the time, and would then press hard to get those songs recorded by those artists. My publisher was a significant factor in placing my songs with recording artists, and in those days, even an album cut would make money – but that’s not so true in today’s business. Today, I believe that publishers can have an instrumental role in the success of their writers simply by procuring a well-crafted song in a strategically placed sync. I look at syncs today as the new single. The impact a sync can have, especially for an unsigned band, can be staggering.