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How to Repurpose Common Apps to Promote Your Music

Photo by Ralph Arvesen

How many apps do you have on your phone? Thanks to our smart devices, we have access to endless platforms that cater to every need and demand imaginable. While most of these apps serve one specific purpose, many of them can be utilized in creative, unconventional ways, proving to be a valuable outlet for inventive music marketing.

For artists, these apps serve more than their intended function. They're outlets for connecting with your target audience in a unique and memorable way, creating experiences that far exceed the lifespan of a Facebook post. Let's take a look at how musicians are creatively expanding their fanbases with the apps everyone is already using.

Top 5 Apps for Producers at Any Level

Rick Rubin and Dave Grohl (Image via

With today's technology moving so fast, it's difficult to stay current with the latest software and products for music production. If you aim to be the next Rick Rubin, you'll need a little help from your technological friends. There are a variety of cool, innovative apps for music producers on the market now – so whether you're a novice or an old pro, one of these five apps might be just what you're looking for!

Features, apps, Digital & Tech

Jul 23, 2014 10:47 AM

Caleb Hsu

Top 6 Must-Have Apps for Songwriters

Image via TiP

Songwriting can be broken down into two parts at its most basic form: inspiration and execution. Creative-minded people need sources of inspiration, a place to store those ideas and visions, and the technical means to carry out and realize their songs.

Alicia Keys once said, “The most important thing for me when I write is that I properly express the emotion that struck me so deeply.” In order to encapsulate the fleeting, powerful emotions that inspire you, it’s crucial to have quick and easy methods of transferring intangible ideas into accessible records. Here are the top eight mobile apps to help songwriters succeed in both categories of the writing process.

Features, apps, Digital & Tech

Jun 24, 2014 12:27 PM

Caleb Hsu

8 Must-Have Apps for Gaining and Keeping Fans

In a world teeming with innovative marketing strategies and constant social media advancements, it’s more important than ever for artists and bands to develop an astute understanding of self-promotion in the digital realm. Musicians are being forced to become overnight entrepreneurs due to the stiff competition within the industry, having no real barrier to entry. While there are bands at the pioneering forefront of creativity that set themselves apart (i.e. Imagine Dragons’ dedicated app for fans), it’s a tough venture to rise above the competition.

Thankfully, there are a number of fan engagement apps designed with the on-the-go musician in mind. Here are eight essential apps to acquire and interact with fans.

Features, apps, Digital & Tech

May 22, 2014 02:49 PM

Caleb Hsu

8 Essential Apps for DJs

(image source)

In a world where there are iPad orchestras, pocket pianos and Grammy-winning teenage beatmakers, anyone can become a star given the right tools. Ever since the late ‘70s brought about synthesizers, samplers and drum machines, EDM has proven to bridge the gap between technological innovation and musical expression. With apps that are specifically designed with the EDM DJ in mind, you no longer have to spend big bucks to acquire simple tools to get started as a DJ.