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Features, apps, Digital & Tech

Jun 24, 2014 12:27 PM

Caleb Hsu

8 Must-Have Apps for Gaining and Keeping Fans

In a world teeming with innovative marketing strategies and constant social media advancements, it’s more important than ever for artists and bands to develop an astute understanding of self-promotion in the digital realm. Musicians are being forced to become overnight entrepreneurs due to the stiff competition within the industry, having no real barrier to entry. While there are bands at the pioneering forefront of creativity that set themselves apart (i.e. Imagine Dragons’ dedicated app for fans), it’s a tough venture to rise above the competition.

Thankfully, there are a number of fan engagement apps designed with the on-the-go musician in mind. Here are eight essential apps to acquire and interact with fans.

Features, apps, Digital & Tech

May 22, 2014 02:49 PM

Caleb Hsu

8 Essential Apps for DJs

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In a world where there are iPad orchestras, pocket pianos and Grammy-winning teenage beatmakers, anyone can become a star given the right tools. Ever since the late ‘70s brought about synthesizers, samplers and drum machines, EDM has proven to bridge the gap between technological innovation and musical expression. With apps that are specifically designed with the EDM DJ in mind, you no longer have to spend big bucks to acquire simple tools to get started as a DJ.

9 Must-Have Apps for Touring Musicians

Guest post by Caleb Hsu, editor-in-chief of The Berklee Groove.

Whether you're about to embark on your very first tour or you're able to sell thousands of tickets overnight, touring is undoubtedly a taxing venture. Anyone who’s roughed it on the road for months at a time will tell you about the pressures of delivering consistent performances back to back.

Nevertheless, it’s not all doom and gloom. Current-day innovations allow for some of the hassle and stress from being on the road to be alleviated. Thanks to creative-minded entrepreneurs, there are a few essential apps that every touring musician should become acquainted with.

Genius Sheet Music App Listens and Follows Along as You Play

Tonara has redefined the way musicians practice and perform.

This review was contributed by Caleb Hsu, editor-in-chief of The Berklee Groove, and is not sponsored in any way.

If you’re a piano player like myself, you understand the turmoil that arises when you’re playing a piece of music that contains more pages than can comfortably fit on a music stand. However, thanks to the crossroads where technology and business acumen meet, the days of clumsily fumbling through loose sheets of paper, making corner folds in attempts to more easily grasp and turn pages, and enlisting the help of an auxiliary page turner are all things of the past.