In a world teeming with innovative marketing strategies and constant social media advancements, it’s more important than ever for artists and bands to develop an astute understanding of self-promotion in the digital realm. Musicians are being forced to become overnight entrepreneurs due to the stiff competition within the industry, having no real barrier to entry. While there are bands at the pioneering forefront of creativity that set themselves apart (i.e. Imagine Dragons’ dedicated app for fans), it’s a tough venture to rise above the competition.
Thankfully, there are a number of fan engagement apps designed with the on-the-go musician in mind. Here are eight essential apps to acquire and interact with fans.