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Follow This 8-Step Checklist Before Launching Your Own Music PR Campaign

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Publicity is a useful promotional tool that can help increase your exposure and give credibility to your music. As an emerging artist, you may not be able to hire a publicist right away, but you can run your own successful PR campaign.

Running your own campaign requires preparation, strategy, time, and persistence. You can receive quality placements if you're willing to do the work. Here are eight things you need to do before you launch your next DIY music PR campaign.

5 Habits That All Musicians Need to Break

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Bad habits... we all have them. Who isn't guilty of eating before bedtime, biting their nails, or using the "F" word too much? Bad habits are a part of everyone's personal and professional lives. What's virtue without vice, right?

However, as a musician, there are certain bad habits that have to be broken, since they can stunt or stall your career. Here are some not-so-obvious bad habits that you need to squash, stat. Getting rid of these problematic behaviors is like removing roadblocks to success. 

The One Thing Most Musicians Don't Understand About Getting Press

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Press is full of variables. There are tons of moving parts in a press campaign beyond, "Here's a band. Check it out. Cover it in your outlet." The variables range from exclusivity with certain outlets, to building a sustainable press kit, to creating a viable angle, to the publicist's relationship with a media outlet, its editors, and its writers. But there's one critical thing that most developing musicians don't understand when it comes to securing press coverage.

What is that thing? I'm so glad you asked...

5 Music PR Tips That Won’t Cost You a Cent

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You can do plenty of things to further your media profile and your PR campaign without spending a ton of money. In fact, there are some methods that won't cost you a cent. Some are no-brainers, and others are may be services you didn't even know existed. You can be economical when it comes to your music PR before you hire an actual PR agent to do all the heavy lifting. Here are a few ideas to get you started.

4 Better, More Creative Ways to Get a Writer to Listen to Your Music

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As an artist, you want music journalists to listen to your music, to give you a chance, to hear you out (quite literally), and to perhaps spend some column inches, be it digitally or in print, writing about it. Usually, you hire a publicist to help you achieve that end result.

But if you can't afford a PR rep and are relying on your own devices to get music into the hands of a journalist, you need to get a lot more creative than sending an email and saying, "Check out this SoundCloud link" or, "Watch this YouTube clip." Zzzz. That's pitch Ambien. It'll put the receiver of that email to sleep, provided that he or she even opens the email in the first place.

You need to execute some forward-thinking tactics and strategies to stand out among the noise. Try these four better, more creative, and easier ways to get a music writer to listen to your tunes.