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The Bandcamp Dilemma: Name Your Price or Pay Mine?

Michael Myerz. (Image via michaelmyerz.bandcamp.com)

While most artists would like to make a little money off their recordings to keep their tour van on the road or to fund their next release, many new acts are using Bandcamp to distribute their demos or studio recordings via the "name your price" option. Since April 2009, fans have had the option to literally name any price, donating as they see fit, or in most cases, having free, legal downloads for their listening pleasure. Others set a price for individual tracks, often $2 or less, or for entire albums, normally with a minimum price in the $8 to $12 range. That's usually less than CD or vinyl copies and is a viable option for listeners only wanting to upload the tracks to their phone or MP3 player. But is it smarter to set your own price, or let the fans dictate what your music's worth? Read on.

How to Make Your Bandcamp Page as Effective as Possible

Mars and the Massacre is just one band that's found success using Bandcamp. (Image via thespecblog.com)

This article originally appeared on the CreativeLive Blog.

 

In the past 15 years, there has been an online revolution for independent music producers. With the aid of social platforms and DIY distribution sites like Bandcamp, the need for a traditional record label to "make it" is becoming a thing of the past. But how do you stand out? With the tools readily available to anyone with a computer, there are more and more musicians trying to have their message heard.

Here are a few tips and tricks that I've found work the best for setting your release apart on Bandcamp.