Corporate sponsorships – now there's a sensitive subject in the music world. After years of corporations doing it wrong and getting bands to "sell out," it seems that now corporate sponsorships are "in." Nowadays, they reflect millennials' tastes as well as the changing nature of the music industry.
The fact of the matter is, it's hard to make it as a musician in this day and age, especially as an independent one, so artists have to take every chance they get. That being said, understanding the financial and moral implications of such a deal can be tricky, so let's take a careful look into the history and nature of the beast.