When I started my record label in 2015, I didn’t really know what I was doing, and it’s been a series of trial and error ever since. However, I'm repeatedly reminded of something Kurt Ballou (of Converge fame) said in an interview with Party Smasher Inc. about making one’s own opportunities: “Pretend you know what you’re doing until you do.”
If you want to start a label, or do a label’s functional job for your own musical project, just start doing it and figure it out as you go. Here are some things that I'm doing as a label owner that might help you and save you some time if you choose to take this path as well.
I’ve decided to split my year’s worth of knowledge into two sections: distribution and promotion. This segment will be about distribution. (Note: this is the step you typically take after pressing a record. For more on pressing a record, see my last Sonicbids article here.)