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How to Press Vinyl for Your Next Release: The Ultimate Guide

Women package the Beatles' Rubber Soul, 1965. (Image via inthegroovereview.com)

If you missed part one, click here to determine if pressing vinyl is the right choice for you and your music.

 

"I've never not had a turntable, and my records have never been packed away," says Record Store Day co-founder Carrie Colliton. "I really like the ritual of it, how you have to pay attention to it when you're playing a record, and you have to interact with it."

Vinyl is back in a big way – and both artists and consumers are excited for the same reasons: vinyl, despite its limitations, gives the listener so much more, reveling in each nuance, discovering new nooks and crannies in the larger-than-life sound, and decoding the masterpiece of your choice with the aid of liner notes and cover art. "The frequency range of a record closely mirrors that of what you can hear," explains Jay Millar, marketing director of Nashville's United Record Pressing. "But even in situations where I know something is sourced digital, there is a certain unexplainable sound that can only come from the needle physically interacting with the media."

There's a lot of work that goes into getting a record pressed. In part one, I touched on some things that you'd want to consider before even striking out on such an endeavor. Here's what you need to do to get things moving. A few points will be reiterated and expanded upon because, well, they're important.

Should You Press Vinyl for Your Next Release?

Image via theaudiomuseum.com

In 2014, sales of vinyl records were up 51.8 percent over the previous year. Given the ubiquity of streaming music, which has already eclipsed music sold online, that number is quite fascinating. In the grand scheme of things, the resurgence in LP sales represents only 3.6 percent of all record sales – which, according to Nielsen SoundScan, accounts for 9.2 million of the 257 million albums sold – but it also represents its biggest growth sector. But why now?

Are Vinyl Subscription Clubs the Future of Analog Listening?

Image via Halfdark/Getty Images

This article originally appeared on Billboard.

 

Nick Alt anticipated the recent resurgence of vinyl pretty early on. For years, the Los Angeles-based musician and producer (he counts St. Paul Peterson of Prince's bands the Family and the Time as an acquaintance and did production for Pomplamoose's Nataly Dawn) has been buying two copies of every vinyl record. "I always buy one for me, and one for whatever this is going to be," says the founder of VNYL, a recently Kickstarter-funded rent-a-record service self-described as the "Netflix of vinyl," and the "this" to which he refers. "It's like the stock market, right? You invest a little bit here, a little bit there over time, and suddenly you have a ridiculous amount of vinyl."