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Bands: How to Avoid the 8 Most Common Email Newsletter Mistakes

Photo by Gareth Saunders via flickr.com; used under Creative Commons

Your email newsletter (I’m assuming you do have one by now, and if you don’t, that’s the next thing you need to do after reading this) is an important and valuable tool that will help you keep in touch with fans and generate revenue. It’s a type of marketing that you must treat carefully, as every message you send will either help you gain new subscribers or lose them.

You may have been doing this for some time now, but there are always tips and tricks that can benefit everybody, and you might not realize the mistakes you’re making. Here's how to avoid eight common email newsletter traps that bands fall into.

Which Email Newsletter Services Are Best for Musicians?

Image via mcbru.com

As you should know by now, email marketing is still incredibly important, even in today's socially driven world. Email is one of the primary ways that people communicate, and just like sites like Facebook and Twitter, it now follows everybody around in the palm of their hands. There may be too many emails sent and received every day, but that doesn't mean you shouldn't still be in the game.

But where do you start? Certainly, you don't want to have to email all of your fans individually, even if there are only a few dozen names on your list. That can be exhausting, and it'll quickly become unmanageable if all goes well. There are plenty of email newsletter services out there, but it can be difficult to determine which ones would work best for you. These five are a good starting point for any musician.

5 Tips for Sending Better Holiday Emails to Your Fans

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This article originally appeared on The DIY Musician Blog.

 

Did you know that 20 percent of all music sales happen in the last six weeks of the year? That makes sense, since similar end-of-year sales spikes happen for books, clothes, and almost every other product on the market (except for bug spray and bathing suits).

With the boom in sales, of course, comes a huge increase in marketing emails, too. Why? Because email is still the best way to reach people online – and everyone out there with something to sell knows it.

To make your email newsletters as effective as possible this season, they've got to cut through the rest of the noise in your fans' inboxes. Here are five ways to make sure people are seeing, opening, reading, and acting on the info in your holiday emails.

10 Tricks to Build and Maintain an Engaged Email List for Your Band

Implementing an email for download campaign on Show.co is a great way to build your mailing list while rewarding fans. (Image via show.co)

Mailing lists are the golden goose of digital marketing. While they may seem obsolete in the age of social media, they remain one of most powerful tools to engage with and sell to your fans online! Fun fact: according to Convince and Convert, consumers spend 138 percent more when they receive email offers. Who knew a little extra effort could pay off so much?! Email marketing is an especially important tool for artists. It's a great way to connect directly with your fanbase without worrying that your message gets lost in the haze that is social media.

All this being said, your mailing list will be a huge waste if you don't take care in growing and engaging your list. So, how can you implement a mailing list into your overall marketing strategy? What are the best ways to keep your fans engaged? Here are 10 tips on how to rake in email signups for your newsletter, and keep them coming back for more!

How to Write the Perfect Band Email Newsletter

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When I talk to indie musicians about the roadblocks they're facing in their careers, sending email is usually towards the top of the list. The notion of sending an email to hundreds of people (or thousands, if you're on top of your game) is scary and intimidating.

Questions like, "What if some of my hard-earned fans unsubscribe?" or, "What if no one opens my email?" tend to keep a lot of musicians from really using email to its full potential. And, consequently, many give up on it because they don't see results.

One email every artist will send at some point in their career is the newsletter. The cool thing about a newsletter is that it can serve many purposes. Of course, it's a great way to keep your fans updated, but you can also use it to create a deeper relationship with your fans and even sell some music. Let's take a look at a few key ingredients that make the perfect band newsletter.