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How to Write the Perfect Band Email Newsletter

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When I talk to indie musicians about the roadblocks they're facing in their careers, sending email is usually towards the top of the list. The notion of sending an email to hundreds of people (or thousands, if you're on top of your game) is scary and intimidating.

Questions like, "What if some of my hard-earned fans unsubscribe?" or, "What if no one opens my email?" tend to keep a lot of musicians from really using email to its full potential. And, consequently, many give up on it because they don't see results.

One email every artist will send at some point in their career is the newsletter. The cool thing about a newsletter is that it can serve many purposes. Of course, it's a great way to keep your fans updated, but you can also use it to create a deeper relationship with your fans and even sell some music. Let's take a look at a few key ingredients that make the perfect band newsletter.

The Dos and Don'ts of Email Subject Lines for Bands (And Everyone Else)

Barack Obama has been praised for his catchy subject lines. (Image via bloomberg.com)

These days, everybody gets too many emails, no matter who they are. Between brands, bands, work, friends, and family, there can be hundreds of messages coming in every day, and that's before any spam is considered. People are only looking to read emails that pertain to them and their interests, and you need to show them that your message fits into that immediately, otherwise it'll either be deleted or ignored entirely.

Here are a few dos and don'ts you should follow when it comes to writing the best email subject line you can.

How to Build Your Band's Email List From Scratch

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While some would say that email newsletters a thing of the past, the argument could be made that they're more important now than they've ever been. With so many different channels to reach people, it's a good idea to try and put your name in front of their eyes in several places, including both social media and email. Keeping people entertained and happy with what you're sending them can be a challenge, but what if you're not even there yet? If you're just getting started on the arduous task of building an email list, here are five ways to score your first sign-ups.

A Quick, Easy Way to Get Your Newest Email Subscribers Engaged With Your Music Right Away

Image via highsnobiety.com

This article originally appeared on The DIY Musician Blog.


Just about anyone who has music available is using the song-for-email strategy. If you're not on board, basically you trade music in exchange for an email address. It's a great way to grow your list, and by now, we all know that email is one of the best ways to stay in touch with your fans and push out news and offers.

However, for a lot of musicians, that's where the strategy stops. The focus seems to be on growing the list. What to actually send these new fans becomes an afterthought. Often, artists will just let those new email addresses sit and pile up until they have something new to send out. That means these new fans won't hear anything from the musician for months. This is a wasted opportunity.

Ask a Music Journalist: Dos and Don'ts for Replying to an Email

Photo by Samantha Urell

Do you check your band email as often as you check your text messages? Juggling multiple accounts can feel overwhelming, and we all know how quickly emails can pile up. Don't let them. Falling behind on responding to emails can lead to missed opportunities and send recipients the wrong message.