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Evan Lamberg, President of Universal Music Publishing Group, on What it Takes to Be a Great Songwriter

Photo courtesy of Evan Lamberg

When Evan Lamberg took over as president of the Universal Music Publishing Group in 2011, he knew he wanted to find a way to help up-and-coming songwriters connect with mentors and find a path to success. This year, he struck upon the right idea, found the right partners in Sonicbids and the Songwriters Hall of Fame, and put together a songwriting contest, which will award a Universal Music Publishing contract as its top prize, as well as mentoring by some of the industry's best songwriters to runners-up. We caught up with Lamberg to talk about great songwriting's essential qualities and his tips for contestants.