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The Biggest Dos and Don'ts for Marketing Yourself at Conferences

Image via Facebook/Folk Alliance International

'Tis the season for applying to music conferences, which, as a rising artist or band, you already know is one of the best opportunities you have to network and learn – because everyone is there to network and learn. For many musicians and industry folks, the Folk Alliance International Conference is one of the most important, beneficial, and inspiring events of the year. But if you're one of the lucky ones chosen to attend Folk Alliance (or any other conference, for that matter), are you familiar with the right – and wrong – ways to market yourself? We asked a few people associated with Folk Alliance who really know their stuff to give us their biggest conference dos and don'ts:

Spotlight On: Louis Meyers, Folk Alliance Executive Director

Louis Meyers is a luminary of the American music community. One of the original founders of SXSW, he left the festival in 1995 to work with a number of other music conferences in the US and abroad. After that, Meyers assumed the executive director position at Folk Alliance International. Wherever he goes, Meyers maintains a focus on people, working to build strong communities and facilitate artists.

Spotlight On: Amy Andrews

Folk music and activism have a long history together, from Woody Guthrie’s radical protest songs to modern troubadours like the recently deceased Pete Seeger. But you don’t have to be a big name to make a big difference. All over the country, artists maintain a commitment to affecting change through their art and their actions. Amy Andrews is one of those artists.

The Folk Alliance Conference Diaries: Rebecca Rego & The Trainmen

Illinois-based indie folk band Rebecca Rego & The Trainmen was one of 24 bands selected to perform at one of our "Sonicbids Presents" showcases during the 26th International Folk Alliance Conference in Kansas City, Missouri, last weekend. To give you a true inside look at the experience, the band sent in a daily diary chronicling their whirlwind four-day journey of panels, showcases, connecting with industry people, and meeting both old and new friends.

Folk Alliance International Conference Builds Community, Elevates Folk

Folk Alliance International Conference 2014. Photo credit: Jayne Toohey, 2e Photography (above) and Denny Medley, Random Photography (below).

It’s been a long time since banjos were at the top of the charts.

Perhaps no one knows this better than Louis Meyers, one of the founders of SXSW music festival in Austin, and now the outgoing executive director of Folk Alliance International. After nine years at the helm of the organization, which seeks to promote and foster folk music of all stripes, Meyers is leaving FAI stronger than he found it.