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Keep Calm & Instagram On: A Guide to Surviving the New Feed

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This article originally appeared on The Daily Rind.

 

If you’re an Instagram user, you’ve likely seen brands and influencers alike posting pleas for you to turn on post notifications before Instagram updates its feed. And if you’ve heeded them all, you’re probably about ready to delete Instagram from your phone altogether. If the Instagram algorithm apocalypse has you worried (or numb from all the buzzing in your pocket), read on. It’s not as bad as you might think – we promise.

4 Ways for Artists to Take Advantage of Instagram's New 60-Second Videos

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Instagram, one of the major players in the big business of social media, recently announced its plan to allow users to record 60-second videos. This is a huge transition from the previous 15-second limitation, and it creates a plethora of new opportunities for those who want to make the most out of a minute, which at first may feel like an eternity due to the substantial jump in time difference.

The update has already begun rolling out for certain influential users, but in the coming months, 60-second videos will be available for all, and it's important to be ready for the day when the update arrives. Here are four ways you can take advantage of Instagram’s new longer video option as an artist.

The Essential Guide to Instagram for Bands

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A version of this article originally appeared on Soundfly.

 

I know what you’re thinking. Another social media account to stay on top of? Will I ever have time to actually play music instead of just posting about it? Instagram has climbed the ranks of relevant social media tools for artists simply by being a vehicle for videos and photos, which statistically have the most hits and reach over text posts on Facebook and Twitter. So here's my guide to quick and easy Instagram account management for bands.

25 Ways to Get More Fans for Your Band Using Instagram

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This article originally appeared on the Bandzoogle blog.

 

Your fans have the attention span of a goldfish (less, actually!). So every time you engage with them, you need to hit 'em with a one-two knockout punch. The best way to do that is through consistent visual content. We process visuals 60,000 times faster than text, and since graphics evoke emotion, this connects you to your fans more quickly (if you have the right images).

The king of images and videos right now is Instagram. In a previous post we hit you with four tips to make your band's Instagram more engaging. Since then, Instagram has exploded, so here are 25 more ways to make your Instagram (IG) account work for you:

4 Lessons All Musicians Should Learn From Instagram @Music

Photo by Jared Eberhardt

A picture is worth a thousand words, and these days, a thousand fans and comments. Instagram recently launched @Music, an official account dedicated to "capturing and sharing the world's musical moments." Each week Instagram features a selected photo that shows "a different side of artists you know and love."

Highlighting the value of storytelling, Instagram goes beyond your average 140 characters to share moments that are personal and inspiring. These snapshots give followers a glimpse inside the minds of some of their favorite artists and a taste for what drives them – all with just one photo.

Considering musicians comprise one-quarter of the most popular accounts on Instagram today, it makes sense that the photo-sharing app wants to highlight this dynamic sector of its user base, and there's a lot musicians can learn from the account, the featured artists, and the stories being shared.