<iframe src="//www.googletagmanager.com/ns.html?id=GTM-TMFBBP" height="0" width="0" style="display:none;visibility:hidden"> Sonicbids Blog - Music Career Advice and Gigs | instagram
Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

The Essential Guide to Instagram for Bands

Image via Shutterstock

A version of this article originally appeared on Soundfly.


I know what you’re thinking. Another social media account to stay on top of? Will I ever have time to actually play music instead of just posting about it? Instagram has climbed the ranks of relevant social media tools for artists simply by being a vehicle for videos and photos, which statistically have the most hits and reach over text posts on Facebook and Twitter. So here's my guide to quick and easy Instagram account management for bands.

25 Ways to Get More Fans for Your Band Using Instagram

Image via thehouseofmarley.com

This article originally appeared on the Bandzoogle blog.


Your fans have the attention span of a goldfish (less, actually!). So every time you engage with them, you need to hit 'em with a one-two knockout punch. The best way to do that is through consistent visual content. We process visuals 60,000 times faster than text, and since graphics evoke emotion, this connects you to your fans more quickly (if you have the right images).

The king of images and videos right now is Instagram. In a previous post we hit you with four tips to make your band's Instagram more engaging. Since then, Instagram has exploded, so here are 25 more ways to make your Instagram (IG) account work for you:

4 Lessons All Musicians Should Learn From Instagram @Music

Photo by Jared Eberhardt

A picture is worth a thousand words, and these days, a thousand fans and comments. Instagram recently launched @Music, an official account dedicated to "capturing and sharing the world's musical moments." Each week Instagram features a selected photo that shows "a different side of artists you know and love."

Highlighting the value of storytelling, Instagram goes beyond your average 140 characters to share moments that are personal and inspiring. These snapshots give followers a glimpse inside the minds of some of their favorite artists and a taste for what drives them – all with just one photo.

Considering musicians comprise one-quarter of the most popular accounts on Instagram today, it makes sense that the photo-sharing app wants to highlight this dynamic sector of its user base, and there's a lot musicians can learn from the account, the featured artists, and the stories being shared.

7 Common Mistakes Musicians Make on Instagram

Image via designtaxi.com

Instagram is a terrific tool to connect bands and artists with their fans. It's the direct line in and the lens through which the fan can experience the band in ways other than through sound. It creates a visual and allows for a keyhole view. Exciting!

But while IG can be used for good, some artists and bands make many mistakes when it comes to the social media photo-sharing service. The good news is that those errors are not crippling, and they're way easy to fix. Here are seven common Instagram gaffes that are remedied with a couple of minor changes to habits or routine.

Just the Essentials: A Quick Guide to Marketing Your Music on Instagram

Image via digitaltrends.com

While dozens of social outlets exist for artists today, Instagram is quickly becoming one of the most useful tools for an artist's career. This is certainly not old news, and Instagram has reigned supreme for artists and brands since its inception in 2010, though it's also a sign of a trend in social media use and social media marketing. The trend is that folks are now more apt to use tools that are short-form, easy, and give a glimpse into the more casual side of brands and artists. While tools like Facebook serve as great channels for promotion, outlets such as Instagram and Snapchat have allowed users to see the more personal side of artists that they enjoy (while still allowing them to promote their work).