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4 Lessons All Musicians Should Learn From Instagram @Music

Photo by Jared Eberhardt

A picture is worth a thousand words, and these days, a thousand fans and comments. Instagram recently launched @Music, an official account dedicated to "capturing and sharing the world's musical moments." Each week Instagram features a selected photo that shows "a different side of artists you know and love."

Highlighting the value of storytelling, Instagram goes beyond your average 140 characters to share moments that are personal and inspiring. These snapshots give followers a glimpse inside the minds of some of their favorite artists and a taste for what drives them – all with just one photo.

Considering musicians comprise one-quarter of the most popular accounts on Instagram today, it makes sense that the photo-sharing app wants to highlight this dynamic sector of its user base, and there's a lot musicians can learn from the account, the featured artists, and the stories being shared.

7 Common Mistakes Musicians Make on Instagram

Image via designtaxi.com

Instagram is a terrific tool to connect bands and artists with their fans. It's the direct line in and the lens through which the fan can experience the band in ways other than through sound. It creates a visual and allows for a keyhole view. Exciting!

But while IG can be used for good, some artists and bands make many mistakes when it comes to the social media photo-sharing service. The good news is that those errors are not crippling, and they're way easy to fix. Here are seven common Instagram gaffes that are remedied with a couple of minor changes to habits or routine.

Just the Essentials: A Quick Guide to Marketing Your Music on Instagram

Image via digitaltrends.com

While dozens of social outlets exist for artists today, Instagram is quickly becoming one of the most useful tools for an artist's career. This is certainly not old news, and Instagram has reigned supreme for artists and brands since its inception in 2010, though it's also a sign of a trend in social media use and social media marketing. The trend is that folks are now more apt to use tools that are short-form, easy, and give a glimpse into the more casual side of brands and artists. While tools like Facebook serve as great channels for promotion, outlets such as Instagram and Snapchat have allowed users to see the more personal side of artists that they enjoy (while still allowing them to promote their work).

5 Great Musician Instagrams You Can Learn From

Kings of comedy (on Instagram): White Fang's account is filled with funny posts. (Image via websta.me)

What makes an artist's Instagram successful? We've discussed a few points already, like encouraging fan engagement and not taking yourself too seriously. Frequency and personality also play a role in a winning account. If that seems like a lot of guidelines to consider, check out these five great accounts firsthand.

4 Tips to Make Your Band's Instagram More Engaging

Image via Tonedeaf

Every band and artist knows that social media is important (or, at least I hope they do), but sometimes doing it well can be tricky. What works for Facebook may not be the same as Twitter, and sometimes you need different strategies for different platforms. Instagram’s importance is growing, especially as younger people are gravitating towards it and away from other social networks, so learning how to engage people on the photo-only platform is crucial.