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Are You Assaulting Your Fans on Social Media? (Part One)

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It goes without saying: You shouldn’t assault your fans either physically or sexually, but there’s a more subtle way you may be assaulting your fans every single day, and you’re most likely not even aware you’re doing it.

5 Stellar Album Covers to Inspire Your 2018 Release

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Visuals can draw in a new listener, but your album artwork can be than a tool for catching eyes. Consider it also a supplement to the music that can strengthens fan engagement: It can be an overarching representation of the work, a means of offering clues for deeper understanding, or a jump-off point for exploring personal interpretations.

The five albums below are some of 2017's best, and each employs album artwork as an extension of the music. In attempting to decipher the meaning behind the visuals, we learn more about the work — and vice versa.

Here's the Best Time to Release Your Album in 2018

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Over the past few years, I’ve put together a month-by-month guide with the best time to release your album. It’s patently simple: which months would maximize your release and which would destroy it?

This year, I’m taking it a up a notch and giving you additional ideas of how you can maximize your release in a specific month or how to schedule based on your album’s specific subject matter or genre. There is one rule that stays the same: start planning your album release and reach out to media three months in advance. You should also release your album on Friday, which is the official release day of the week that was set by the industry in 2015.

4 Essential Things to Consider When Hiring a Music Promotion Company

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If you’re ready to hire a music promotion company to secure coverage for your upcoming single, EP, or album release, how do you find a publicist who will give you the best bang for your buck? How do you avoid getting ripped off or throwing money down the drain because the company wasn’t the right fit for your band?

Here are four aspects to help you hone in on the right music PR firm for you.

How to Avoid Ruining Your Press Connections

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Building a solid press list is a huge effort: from sourcing publications that cover emerging acts, to researching writers to ensure you're reaching out to the right folks, and so on. Curating an effective roster of contacts takes time — and all that work is basically rendered pointless if you ruin those relationships with inappropriate or unprofessional behavior.