Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

Get More Newsletter Subscribers With These 3 Opt-ins (That Aren’t Free Downloads)

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Ever feel like your email list is growing at a snail’s pace? Are you getting people to sign up, but they’re unsubscribing just as fast?

The trick to a healthy, engaged, and growing email list is to clearly identify your ideal audience and provide them with quality content. Keep in mind, it doesn’t always have to be about your music. Allow fans to get to know and love all sides of you, not just your music side. Chances are those fans share similar passions as you, so expand on that.

Once you’ve decided what content you want to share with your subscribers, give them a reason to join.

5 Stupid-Simple Ways to Instantly Boost Fan Engagement on Social Media

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You’ve heard it over and over again: without a strong social media strategy, your music, your message, and everything you’ve worked so hard for is likely to go unnoticed. As much as that reality stings, once you accept it, you can begin working it to your advantage. After all, a strong social media presence is a must for attracting everyone from blogs to festivals to managers. Even your fans can’t become fully engaged if you’re only posting once a week or pushing sales more than personality.

So if you’re ready to do a deep dive into your social media and really go all-in on strategy and engagement, check out these five tips.

How to Get More Out of Articles Written About Your Band

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One of the toughest things you'll need to do in your musical career is attract the attention of people in the media. The problem is, they're inundated with requests all day, every day from publicists, managers, record labels, and even musicians themselves for quick write-ups and reviews of new music. A full-time writer may receive hundreds of emails a day, and most barely get around to opening a small percentage of those.

The chances of a new artist being highlighted by a publication of any sort are very slim, and that’s what makes every single bit of press that much more impressive (bad pun intended).

Leave These 5 Things Out of Your Band's Bio, Please

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There are plenty of tips out there on what to include in your band’s bio, but not so many telling you what to avoid. Just as important as including the right information is excluding the wrong info. As a publicist and music blogger, I see a lot of terrible bios, and trust me, a bad bio can halt a great band’s career in its tracks.

This is your chance to tell your story, and your story is what hooks people. Boring bio equals boring band. This isn’t just your chance to hook fans, it’s your business card to industry pros, and it must be polished, professional, and clean. Get on the right track by avoiding including these five things to ensure your bio is the best representation of your band.

Turn Your Tour Footage Into Your Most Valuable Marketing Tool

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Multitasking is an essential skill for independent DIY bands; you're juggling all the band-related work while, more than likely, also maintaining a second job ('cause being in a band is a job all its own), a social life, family, and so forth.

Thankfully, every now and then, you can make an effort doubly worthwhile: a band photo session can also serve as a meeting, a recorded rehearsal could become a demo recording. Maybe the most potentially versatile of your endeavors, though, is touring. There's ample room there for squeezing out extra purpose – especially if you're filming the fun (and not-so fun, even) all the while.