Expert Music Career Advice For DIY Musicians
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6 Ways to Promote Your New Album on Instagram

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You’ve got a new album on the way and an Instagram profile with a few followers. It’s pretty easy to let your ever-expanding fanbase know that it’s coming via sites like Facebook and Twitter by literally just typing out whatever you want to say, but what about Instagram?

The social media platform has become one of the most important in the world with hundreds of millions of users checking it constantly. But the whole thing is photo-focused, so what can you upload to ensure you're continuously promoting your new album in interesting, fun, on-brand ways while still getting every necessary detail across?

Here are six really easy, no-brainer options that will allow you to keep the buzz going about your latest release that work wonders on Instagram.

Why You Can't Have It All When It Comes to Music Publicity

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You’re about to hire a music publicist. You have pretty high expectations. You want to see a review in Pitchfork, a premiere on Stereogum, and a session on NPR’s Tiny Desk Concert. You also want to be able to get this at an incredible price because you don’t have a lot of money, so you need to see a really high return on your investment. Oh, and you need him or her to turn it around quickly. In fact, if you don’t see that press within two weeks, you’ll look at the entire effort as an incredible failure.

Here’s the thing: There’s no business that can deliver all that to you without sacrificing something else. When hiring someone, you need to determine what you value most and then look at how both you and the person you’re hiring can meet that. Decide where your most pressing needs lie within the following three areas, and learn how you can get there.

Note that although these three areas may overlap in some cases, it's important to pick one and go with it, especially if you're hiring a publicist for the first time.

4 Reasons Why You Should Focus on Small Music Blogs... Not Big Ones

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Everyone wants major press placements. I get it. There’s a lot of clout that comes with a feature on Alternative Press, Stereogum, Consequence of Sound, etc. However, in their quest to shoot straight to the top, emerging bands are missing a vital component to career growth: small, indie blogs.

There are a lot of reasons that your band might not be ready for a major outlet to take notice, thus eliminating it from your options completely. The first step in all of this is to really accept that. Know that you’ll get there one day, but today might not be that day, and that’s okay. Now, let’s talk about why small music blogs can be a major component to your success.

Ask a Publicist: What to Do When That Music Journalist Goes AWOL

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One of the biggest frustrations of a publicist is not receiving responses to pitches we send. We sort of anticipate it when the pitch is a cold call or we haven’t yet built a relationship with a writer, but the real head scratchers are when a journalist raises his or her hand high with interest and then seemingly disappears despite repeated follow ups from us.

On a recent Facebook post, a journalist summed this up in one sentence. “If you’re not hearing back from me, it’s because I’m trying to think of a way to tell you 'yes'  and failing."

You may be thinking that if a journalist likes your music, he or she should just write about it. Unfortunately, it’s not that simple. Here are three reasons why an interested journalist may have gone AWOL.

6 Ways to Gently Nudge Fans About Buying Tickets to an Upcoming Show

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Concerts are one of the primary ways you’re going to make money as a musician, so while it can be exhausting to promote all of your shows over and over, it’s what you have to do to stay in business. In fact, you’ll probably end up spending more time promoting concerts and pushing tickets than actually playing onstage!

After initially releasing dates and announcing a tour, how do you make sure you sell as many tickets as possible? Social media will quickly become your best friend, so here are six helpful tactics that can help you sell, sell, sell!