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Here's the Best Time to Release Your Album in 2018

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Over the past few years, I’ve put together a month-by-month guide with the best time to release your album. It’s patently simple: which months would maximize your release and which would destroy it?

This year, I’m taking it a up a notch and giving you additional ideas of how you can maximize your release in a specific month or how to schedule based on your album’s specific subject matter or genre. There is one rule that stays the same: start planning your album release and reach out to media three months in advance. You should also release your album on Friday, which is the official release day of the week that was set by the industry in 2015.

4 Essential Things to Consider When Hiring a Music Promotion Company

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If you’re ready to hire a music promotion company to secure coverage for your upcoming single, EP, or album release, how do you find a publicist who will give you the best bang for your buck? How do you avoid getting ripped off or throwing money down the drain because the company wasn’t the right fit for your band?

Here are four aspects to help you hone in on the right music PR firm for you.

How to Avoid Ruining Your Press Connections

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Building a solid press list is a huge effort: from sourcing publications that cover emerging acts, to researching writers to ensure you're reaching out to the right folks, and so on. Curating an effective roster of contacts takes time — and all that work is basically rendered pointless if you ruin those relationships with inappropriate or unprofessional behavior.

4 Amazing Tools to Pre-Schedule Your Band's Instagram Posts

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In the past, I've written about the wonderful benefits of pre-scheduling posts for social media, which allows you to dedicate a certain period of time to all things internet and then move onto other things (like, you know, making actual music). Sites like Twitter and Facebook are wonderful for keeping fans up to date with what’s happening in your life and forging real relationships with them, but you can’t spend all your time looking at nothing but social media, can you?

One thing I haven’t touched on (until now) is pre-scheduling Instagram posts, which is a bit trickier than for other sites. For a long time, the Facebook-owned photo-sharing platform didn’t allow any scheduling from third-party apps or companies, and it is still incredibly tough to make it work, so there are only one or two choices where that’s even possible.

As Instagram becomes more and more popular, it's necessary for you to make sure you’re on top of your feed at all times and that you don’t miss a beat. Before you know it, a few days have gone by and you haven’t posted anything, and that’s no good in today’s all-social-all-the-time world.

Below are four companies that offer pre-scheduling tools for Instagram. Read through them to see which one might be a fit for you and your musical career, and pretty soon, you’ll see just how easy it can be to stay on top of the image you present to the world.

How to Avoid a PR Disaster (By Not Being a Jerk)

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If you're someone who's bewildered by offensive commentary from public figures — How could they say that? Why would they think that's okay? — then congratulations: It's quite possible that you don't need to read this. But the public relations disasters continue; clearly, there are some musicians who desperately need a refresher on how to not be a jerk.