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When it comes to connecting with your fans, there are a lot of ways to go about it. Some of the basics include things like replying to their comments or sending them a heartfelt thank you when they follow you. As far as I’m concerned, these should fall under “being a band 101.”
But for those of you that really want to go above and beyond, make a lasting impression on your audience, and grow those relationships to superfan status, these tips are for you.
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Releasing an album is hard. It’s what most musicians want to do the most (that and play live), but it is also one of the most difficult things you’ll have to do as a working artist. One of the things that can make the process so stressful is how long it takes and how many resources it eats up.
Between writing, rehearsing, perfecting, recording, mixing, mastering, and actually releasing the collection (which also typically includes a promotional campaign and shooting music videos), years can go by between proper full-lengths, but in today’s fast-paced musical world, that is not the best way to keep your career on the fast track.
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One of the things musicians dread the most is keeping up with social media. With so much cluttering up our newsfeeds, it can become very easy to feel overwhelmed by the amount of content and underwhelmed by the value of it all.
It’s also easy to fall down the rabbit hole of comparisons and fear-based-paralysis – you see another musician killing it online and you convince yourself you have nothing to say. Or you did, but someone else already said it, so why bother?
Any of this sound familiar?
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One of the most common responses I get from musicians when I ask them about the roadblocks they face on social media is, “I never know what to post!” What you may not realize is that a lot of the content can be provided by your fans and followers — all you have to do is prime your audience with a discussion topic.
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It goes without saying: You shouldn’t assault your fans either physically or sexually, but there’s a more subtle way you may be assaulting your fans every single day, and you’re most likely not even aware you’re doing it.
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