Photo by Daniel Leppens via Shutterstock
Having new merchandise made can be a risky business – just ask any band that's paid good money to see plenty of items with their name or logo plastered on something sit around and go unsold. It’s tough, because selling branded merch can be a great way to bring in some much-needed cash, but if you get it wrong, it can leave a bad taste in your mouth. Plus, you can lose not only money out of pocket, but also on potential sales and potential earnings.
So, what’s a band to do to get it right? There is no magic trick that will tell you exactly what to order, in what sizes, and in what quantities, but there are ways to try and limit the number of missed opportunities or to get it just a bit more “right.” Here are a few ideas that could come in handy the next time you want to add something to your merch lineup.