Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

6 Goals You Should Keep in Mind When Curating Your Instagram

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Many musicians don’t realize that Instagram is not only incredibly important to millions of people around the world, but it also provides an unlimited number of wonderful opportunities to meet new people, become friends with fans, make announcements, and even sell merch and music.

If you curate your Instagram feed well, you can start to see the benefits in just a short time, You need to keep your goals in mind when deciding what to post and how to present what’s going on in your world. Here are six ways to get started.

How to Properly Advance Your Shows (And Why It's a Must Every Time)

Ari Herstand. (Photo by Gadi Rouache)

This is a guest post by Ari Herstand, author of How to Make It in the New Music Business and originally appeared on Ari’s Take.


A friend of mine with a good following in LA just told me how she showed up to her show last night only to find out that the venue had canceled it without her knowledge. Another touring artist I know discovered just two days before her LA stop that the promoter had a miscommunication with the venue and double booked the night with a wedding (after selling 200 advance tickets online).

I can't tell you how many horror stories I've heard (and experienced) where the venue and artist were on two completely separate pages about the show's details – and sometimes two completely separate calendars.

How do you prevent these catastrophes from happening? Advance the show!

3 Things to Change Up Often on Your Social Profiles

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Keeping up your social media presence across a number of platforms is incredibly important, and it's something that you, as a working, full-time (or even part-time) musician, will need to focus a lot of your promotional efforts on.

There's a lot to stay on top of and make sure you’re handling well, but there are a few opportunities featured right on your profile page that I've personally noticed many musicians missing.

Here are three things that are a part of your Twitter and Instagram pages that you probably don’t update as often as you should.

So What Do You Do Again? A Guide to Roles in the Music Industry

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Building your team as an artist can be incredibly overwhelming – especially when roles in the music industry are so loosely defined and everyone does a bit of everything.

Still, there are some hard and fast rules about which team members do what. To get you started, I’ve compiled all that research into one, handy mini-field guide. Happy team building!

5 Ways to Politely Decline an Opportunity You Don't Think is Right for Your Career

The money may be tempting, but if the opportunity isn't right for you, it'll cost you in other ways. (Image via Shutterstock)

Whether you're just starting your music career or you're a seasoned pro, there will always be opportunities that require you to assess whether they're right for your career, your trajectory, and your professional brand.

Do not live by the misleading expression, "Let the bridges you burn the light the way." Rather, try to create, grow, and develop as many genuine and trusting connections as possible and build longstanding relationships you can rely upon.

Not every opportunity is worth your time, energy, and resources. You know those local promoters or that friends’ band who asks you to play a hometown gig every week? Or that tour offer supporting a band that doesn’t really fit your M.O.?

Bless their souls. We all have them and the music industry ecosystem wouldn’t be stable without them. The good news – you can always say no, it’s just about declining the offers politely and tactfully, making sure to preserve the relationship.

Below are five ways to politely decline an opportunity that you don’t think is right for your career.