5 Stupid-Simple Ways to Instantly Boost Fan Engagement on Social Media

You’ve heard it over and over again: without a strong social media strategy, your music, your message, and everything you’ve worked so hard for is likely to go unnoticed. As much as that reality stings, once you accept it, you can begin working it to your advantage. After all, a strong social media presence is a must for attracting everyone from blogs to festivals to managers. Even your fans can’t become fully engaged if you’re only posting once a week or pushing sales more than personality.

So if you’re ready to do a deep dive into your social media and really go all-in on strategy and engagement, check out these five tips.

ask a music journalist, press, Music Business 101, Marketing & Promotion

Jul 19, 2017 06:00 AM

Hugh McIntyre

How to Get More Out of Articles Written About Your Band

Image via Shutterstock

One of the toughest things you'll need to do in your musical career is attract the attention of people in the media. The problem is, they're inundated with requests all day, every day from publicists, managers, record labels, and even musicians themselves for quick write-ups and reviews of new music. A full-time writer may receive hundreds of emails a day, and most barely get around to opening a small percentage of those.

The chances of a new artist being highlighted by a publication of any sort are very slim, and that’s what makes every single bit of press that much more impressive (bad pun intended).

Licensing & Publishing, Music Business 101

Jul 17, 2017 06:00 AM

Suzanne Paulinski

You Must Do These 5 Things Before Licensing Your Music

Image via Shutterstock

You often read blogs about music licensing that touch upon the importance of what to include in your email pitch, how to find who to contact about a project, and even how to position your music for greater success in the world of licensing.

What often goes unsaid, however, are the small, yet important, details (known as micro-tasks) that make the difference between a migraine-inducing process and a money-generating one.

Legal & Money, Music Business 101

Jul 13, 2017 06:00 AM

Allison Johnelle Boron

How to Save Yourself from Music Industry Scammers (Like Annie Lennox Did)

Photo by Richard J. Ashcroft via Shutterstock

This article originally appeared on Soundfly.

On June 29, prolific singer and frontwoman of the Eurythmics Annie Lennox posted on Facebook about receiving an email from a music promotion company. That letter, like thousands of others sent every day to musicians all around the world, was a cold-call blast that, more than likely, was a scam.

Legal & Money, Music Business 101

Jun 28, 2017 06:00 AM

Kevin Cornell