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I have written extensively on the Sonicbids blog about how important social media is for musicians at all points in their careers, highlighting the fact that it is especially necessary for those who are on the way up. Platforms like Facebook, Twitter, Instagram, and a handful of others are how you, as an artist, keep in touch with those who support you and pay your bills, so please don't discount them.
One unfortunate truth I come across quite a bit when I browse those online social hubs is that many people don’t quite comprehend hashtags, though they have some vague understanding that they're important. It’s perfectly fine to not be a social media expert, but if you’re going to be using hashtags at all on your posts (which you should), you should know when to use them and how.