Image via pexels.comThink about your favorite band. What is it about them that makes you go to every show, buy all their merch, and follow their every move? Sure, their music connects with you — that’s the first step, after all. But if you think beyond the basics, odds are they have some kind of promotional strategy that keeps you engaged both in person and online. If they’re doing it well and being genuine about it, you probably don’t realize it’s promotion at all.
We’ve rounded up the strategies of major-label artists and emerging indies that are making their mark with unique, highly customized tactics that are ripe with inspiration. Here are nine ways to make them work for you, too.