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5 of the Worst Ways to Get a Music Journalist's Attention

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Getting the attention of music journalists is a struggle for almost everybody in the industry, no matter how popular the artist. There are only so many outlets and so many writers, and there are hundreds of thousands of people trying to get them to listen to their latest creations.

It’s tough, but to those thinking they should do whatever it takes to grab even just a fraction of someone’s attention: think again. There are bad ideas and terrible ways to reach out to writers, and while you may think they’ll give you an advantage, they probably won’t, and they may hurt your chances instead.

Here Are 5 Way More Interesting Things You Can Pitch to Music Blogs

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If you’re disappointed that you aren’t getting a lot of attention from blogs, magazines, and other outlets despite your pitching efforts, think about what you're trying to get. Keep in mind that these places are pitched every day with thousands of people begging for interviews, reviews, and general features.

It’s fine to ask for these, but it’s difficult to stand out. Writers and editors only have so much time, and when everyone is requesting the same things (or worse, nothing in particular, just “coverage”), it all blends together.

Why not try telling these publications that you’re willing to go out of your way to try something totally different? The effort will be appreciated, as will the options you put out there. Here are a few alternative ideas that might make you much more interesting to the outlets you’ve been reaching out to.

4 Steps to Take When Music Bloggers Don't Respond

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As a band, you may think it’s a lost cause to pitch blogs directly. Maybe you’ve tried in the past only to receive a zero response rate. Or maybe you think, "What’s the point?" because they won’t want to hear from you anyway.

Yes, a publicist who has relationships can help gain interest with media outlets, but it doesn’t mean it’s impossible to do it on your own. Even with relationships, as a seasoned publicist, I sometimes have to go back five or six times before I receive a response.

Below are a few tips we use when building a new relationship when all else fails.

How to Get Your Music Featured on Bandcamp

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Editorial at Bandcamp has been a thing since 2013, but right now the focus on (and following of) their content is sharper than ever. For the unfamiliar, music criticism isn't their bag; the mission instead is to spotlight the best of the hundreds of thousands of bands and artists on the platform.

The qualifying criteria aren't cut and dried, of course. There's no fixed formula for getting your music featured on Bandcamp, and that's actually a good thing.

Bands: You Should Have These 7 Things Ready to Go the Moment a Writer Asks

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Whenever you get the attention of someone in the media, it’s as if lightning has struck. So many writers are flooded with music and are busier than ever, so if you do manage to get someone to listen to your work and they deem it good enough to write about, make sure you're ready for them and for this opportunity.

That means having all your ducks in a row before you even approach anybody. What does “having all your ducks in a row” look like in this situation? In my opinion as a music writer, it means that you've sent me everything I will need in order to post something excellent about you, your band, and the music you’ve just released.