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Bands: You Should Have These 7 Things Ready to Go the Moment a Writer Asks

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Whenever you get the attention of someone in the media, it’s as if lightning has struck. So many writers are flooded with music and are busier than ever, so if you do manage to get someone to listen to your work and they deem it good enough to write about, make sure you're ready for them and for this opportunity.

That means having all your ducks in a row before you even approach anybody. What does “having all your ducks in a row” look like in this situation? In my opinion as a music writer, it means that you've sent me everything I will need in order to post something excellent about you, your band, and the music you’ve just released.

The Argument For Pitching Smaller Blogs (And Leaving the Larger Ones for Later)

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Every musician dreams of being featured in the big, respected magazines and blogs, and surely even being mentioned can help your career. That’s a great dream, and there's no problem with having it, but it’s also good to be realistic at the same time. Remaining somewhat grounded while still having high aspirations can be the best way to get where you want to go.

You’re probably not going to want to hear this, but pitching some of the major outlets – whether it’s you doing the reaching out or a publicist you've hired – when it’s far too early in your career can not only be a waste of time, money, and effort, but it could actually be detrimental to your future prospects.

press, PR, Music Business 101

Aug 25, 2016 10:00 AM

Hugh McIntyre

3 Things Any Good Music Publicist Will Give You if You Ask

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Before becoming a full-time writer, I worked in PR for a short period of time. Though I wasn’t anywhere near the music industry, my months repping people and brands taught me what can be promised by publicists and what can’t. My boss at the time used to always tell potential clients that any company that promises certain coverage is lying and shouldn't be trusted, and he was right.

Some people are confused about this, so I’d like to share what I believe you can (and should) demand from your music PR team, and why.

press, PR, Music Business 101

Aug 19, 2016 10:00 AM

Jhoni Jackson

Musicians: 5 Steps to Better Interviews (And Fewer Freakouts)

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In case you thought you were alone in feeling like your mind goes to mush during interviews – you're not. Even people who consider themselves outgoing can find themselves so anxious they can't think straight when asked questions on the spot, on the record. But talking with the press is an important part of promoting your music, so you absolutely must deal.

To be honest, I personally struggled with this. As a music journalist, I'm used to being on the other side, but since opening a music venue a couple years ago, I've been asked for interviews a handful of times. I thought my years of conversations with bands and artists had prepared me – nope! Again and again, my nerves have hit such brain-draining highs that I can't even bear to check out the story once it was published.

But, like you, I know I've got to get over my jitters somehow. I really do want to be a great interview subject, so I've created a five-step plan (yup, planning is key!) that I think will get me there. Maybe it'll help you too. Good luck!

The One Thing Most Musicians Don't Understand About Getting Press

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Press is full of variables. There are tons of moving parts in a press campaign beyond, "Here's a band. Check it out. Cover it in your outlet." The variables range from exclusivity with certain outlets, to building a sustainable press kit, to creating a viable angle, to the publicist's relationship with a media outlet, its editors, and its writers. But there's one critical thing that most developing musicians don't understand when it comes to securing press coverage.

What is that thing? I'm so glad you asked...