Whenever you get the attention of someone in the media, it’s as if lightning has struck. So many writers are flooded with music and are busier than ever, so if you do manage to get someone to listen to your work and they deem it good enough to write about, make sure you're ready for them and for this opportunity.
That means having all your ducks in a row before you even approach anybody. What does “having all your ducks in a row” look like in this situation? In my opinion as a music writer, it means that you've sent me everything I will need in order to post something excellent about you, your band, and the music you’ve just released.