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How Much Does Social Media Really Play Into a Band's Draw?

Plastic Pinks performing at Burger Records Hangover Fest in San Antonio, March 2016. (Photo by Greg Gabrisch Photography; used with permission)

It's always discouraging when turnout at your gig is lower than you expected, but it's especially disheartening when your hopes were extra heightened after seeing a high number of responses to your Facebook event. Of all the users who clicked “going,” only a small fraction actually showed. Were you wrong to think those numbers meant anything?

In a situation like that, it may seem like social media has little effect on your draw. According to the Pew Research Center, though, your posts on Facebook, Instagram, and other platforms do help. A 2013 study showed a 33 percent spike in event attendance among adults who follow a music, dance, or theatrical group on social media.

Everything Artists Need to Know About Live Streaming

Image by via pixabay.com

This article originally appeared on The Daily Rind.

 

Nothing has taken the social media world by storm recently quite like live-streaming videos. Tumblr is the most recent platform to jump on the live-stream train, following the lead of other sites like Twitter, YouTube, and Facebook.

Social media is all about "in the moment" content and engagement. We look at our newsfeed’s most recent updates to see what our friends are up to and even have to look at our Snapchat within 24 hours before content is dismissed as irrelevant and disappears forever. It’s really no surprise everyone has been so intrigued by live content.

Of course, live videos aren't exactly new; websites like Ustream and Livestream have been around since 2007. However, now that live-streaming videos are so rapidly being integrated into social media platforms, it's opened new opportunities for artists to engage with fans and integrate live streams into their marketing campaigns.

With all the live-streaming video options popping up and all the attention these features are getting, we thought we would put together a guide to help you understand and take advantage of live-streaming videos as it becomes more and more important.

Musicians: 6 Tips to Rapidly Grow Your Instagram Following

Image via Shutterstock

With 500 million active users, Instagram is a great visual social media platform to build your online community. Instagram allows you to give your fans a peek into your world through your photos and videos. While funny memes, quotes, and viral videos may get attention, building a community of fans for you and your music requires the right strategies. Here are six tips to grow your fanbase on Instagram.

6 Easy Opportunities to Get Fresh, Engaging Content for Your Band's Social Media

Going on vacation? Take your fans with you! (Image via Shutterstock)

Sharing photos and videos on your social channels is a must these days, especially when we’re talking about platforms like Instagram which are only suited for more visual pieces of content. While great photos of you performing live, professionally shot portraits, and the cover art for your new album or single are all great things to show off, there's so much more you could be doing.

Believe it or not, I've spoken with musicians who said they weren't sure what else they could be posting, and that’s a shame, since great content can come from anywhere! Here are a few ideas of times and places where you could be taking some excellent photos and watchable videos.

3 Essential Steps to Finding the Right Social Media Platform to Promote Your Band

All images via flypaper.soundfly.com

A version of this article originally appeared on Soundfly.

 

If you’ve spent more than five minutes on any social media, from Facebook to Snapchat, you already know it’s a time suck. Just browsing the feeds can be an hour-long distraction, and when you add in creating content, scheduling updates, interacting with fans, running promotions, and studying your analytics, it’s more like a full-time job.

In fact, it is my full-time job. I’ve spent the past five years traveling around the country teaching artists and creatives how to promote their work on the internet. The sad, slow refrain I hear repeated most by my clients is this: “I know social media is important, but I just don’t know where to start.”