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6 Easy Opportunities to Get Fresh, Engaging Content for Your Band's Social Media

Going on vacation? Take your fans with you! (Image via Shutterstock)

Sharing photos and videos on your social channels is a must these days, especially when we’re talking about platforms like Instagram which are only suited for more visual pieces of content. While great photos of you performing live, professionally shot portraits, and the cover art for your new album or single are all great things to show off, there's so much more you could be doing.

Believe it or not, I've spoken with musicians who said they weren't sure what else they could be posting, and that’s a shame, since great content can come from anywhere! Here are a few ideas of times and places where you could be taking some excellent photos and watchable videos.

3 Essential Steps to Finding the Right Social Media Platform to Promote Your Band

All images via flypaper.soundfly.com

A version of this article originally appeared on Soundfly.

 

If you’ve spent more than five minutes on any social media, from Facebook to Snapchat, you already know it’s a time suck. Just browsing the feeds can be an hour-long distraction, and when you add in creating content, scheduling updates, interacting with fans, running promotions, and studying your analytics, it’s more like a full-time job.

In fact, it is my full-time job. I’ve spent the past five years traveling around the country teaching artists and creatives how to promote their work on the internet. The sad, slow refrain I hear repeated most by my clients is this: “I know social media is important, but I just don’t know where to start.”

Here's a Sample Social Media Rollout You Can Use for Your New Music Video

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Making music videos can be time consuming and expensive, so if you’re going to do it right, make sure you really do it right. That means ensuring that what you end up with looks professional, is edited properly, and most importantly, that you promote the new work to the best of your abilities.

The easiest and best avenue for promotion that you have at your disposal is your social media presence, which includes Instagram, Twitter, Facebook, and any other platforms where you engage with your fans. Instead of simply sharing a link to your YouTube when a new music video is done, you should be proactive and create an entire plan around the promo for this video.

Musicians: 7 Best Practices for Instagram Hashtags You Need to Know

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Hashtags are much more relevant on Instagram than other social media sites like Facebook, so if you’re actively using Instagram to connect with your fans, it really pays to understand the best practices and hone your hashtag strategy.

Unlike most other social platforms where hashtags serve as a sort of conversation method, Instagram users regularly use hashtags to find new people to follow and images to like. Instagram’s Explore page also bases its results on the hashtags you use and engage with most often. In short, hashtags on Instagram equal discovery.

So, to help you power-drive your growth on Instagram, I’ve rounded up a few hashtag best practices.

The One Big Mistake Bands Make After Playing a Gig

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The work you should put into playing a gig doesn't end when you leave the stage. As soon as you're done, you've got to head to the merch table, where you'll actively sell and interact with fans. What about after that, though?

In the immediate days after a show, there are three ways you should be following up. Right after you've played is prime time for engaging with fans, and it's also when you should follow up with the venue or talent buyer, too. Avoid the massive mistake of missing the opportunity to strengthen your fanbase and your network by following this easy checklist.