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4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
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Here's a Sample Social Media Rollout You Can Use for Your New Music Video

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Making music videos can be time consuming and expensive, so if you’re going to do it right, make sure you really do it right. That means ensuring that what you end up with looks professional, is edited properly, and most importantly, that you promote the new work to the best of your abilities.

The easiest and best avenue for promotion that you have at your disposal is your social media presence, which includes Instagram, Twitter, Facebook, and any other platforms where you engage with your fans. Instead of simply sharing a link to your YouTube when a new music video is done, you should be proactive and create an entire plan around the promo for this video.

Musicians: 7 Best Practices for Instagram Hashtags You Need to Know

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Hashtags are much more relevant on Instagram than other social media sites like Facebook, so if you’re actively using Instagram to connect with your fans, it really pays to understand the best practices and hone your hashtag strategy.

Unlike most other social platforms where hashtags serve as a sort of conversation method, Instagram users regularly use hashtags to find new people to follow and images to like. Instagram’s Explore page also bases its results on the hashtags you use and engage with most often. In short, hashtags on Instagram equal discovery.

So, to help you power-drive your growth on Instagram, I’ve rounded up a few hashtag best practices.

The One Big Mistake Bands Make After Playing a Gig

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The work you should put into playing a gig doesn't end when you leave the stage. As soon as you're done, you've got to head to the merch table, where you'll actively sell and interact with fans. What about after that, though?

In the immediate days after a show, there are three ways you should be following up. Right after you've played is prime time for engaging with fans, and it's also when you should follow up with the venue or talent buyer, too. Avoid the massive mistake of missing the opportunity to strengthen your fanbase and your network by following this easy checklist.

The Top 8 Social Media Outlets to Promote Your Music (And How to Best Use Them)

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There's no question that social media is the best way to communicate directly with fans, and it's not going away anytime soon. There are tons of different platforms and apps out there, and it's virtually impossible to keep up with all of them. It seems like "the kids" are into something new every day.

Though I certainly don't expect you to be down with all of them, it is important that you understand them all and the value they have for promoting your music and connecting you with the people who support it. Here are eight social media sites that can provide great exposure for your music and how to best take advantage of them.

5 Times You Should Use Facebook Live to Engage Your Fans

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Social media is a powerful tool for musicians. Sure, it's easy to log onto Facebook and post a picture of your upcoming tour, share a link to your latest music video, or send out mass event invites to all your friends. But, believe it or not, there are several more effective ways to engage your fans on Facebook.

Facebook Live is an interactive tool that allows you to post a live video that your followers can view in real time. The live stream is an incredible tool for engaging your followers and connecting them to your music. However, few musicians go the extra mile and use Facebook Live to their advantage. If you don’t know where to start, we've got you covered. Below are five perfect times to pull out your phone and record a quick live update.