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How to Increase Your Spotify Followers - And Your Listeners

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Spotify is one of the best ways to get your music heard, but first, you need people who will listen. Sure, you can try to get on Spotify playlists and hope the followers will, ahem, follow. But that’s a bit like putting the cart before the horse, especially when you’re talking official Spotify playlists.

One way you can increase your listeners (and maybe earn a coveted playlist spot) is by attracting more Spotify followers. Below are five ways to do just that.

How to Use Streaming Services to Promote Your Music

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This article originally appeared on Dozmia.

 

You've recorded your album and uploaded it to music streaming platforms, but the only plays you're getting are from direct links you share on social media and people who already know about your release. Ideally, the streaming services would expose your music to everyone who may be interested in it.

Unfortunately, it isn't that simple.

Why Album Art Is Absolutely Crucial for Success in 2016

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This article originally appeared on Landr.

 

Seeing will always be part of hearing.

I remember hanging records on my wall when I was a kid. The art on the covers created a magic little world. It painted a picture to go with every bar of music. Albums were sacred objects that I cherished.

But fast forward to now, when everything is streamed online. And album art is often reduced to a small digital square no larger than a golf ball. Hardly big enough to create a world…

But that doesn’t mean that album art is any less important. In fact, it’s more important than ever when it comes to music promotion. Album art still creates, just in different ways. It might not work the same way it did 20 years ago, but it’s still a powerful form of representation that every musician should be considering. For many reasons…

Is This the End of Freemium for Spotify?

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This article originally appeared on musicindustryblog.wordpress.com.

 

"Leaked" Spotify numbers emerged recently indicating that the streaming service has just hit 37 million subscribers, which puts more clear water between it and second-placed Apple Music, despite the latter’s recent growth. It also means that Spotify is now nearly 10 times bigger than Tidal and probably Deezer (which hasn’t reported numbers since its France Telecom bundle partnership ended). It's beginning to look suspiciously like a two-horse race.

But there's a more important story here: Spotify’s accelerated growth in Q2 2016 was driven by widespread use of its $0.99-for-three-months promotional offer. Which itself comes on the back of similar offers having supercharged Spotify’s subscriber growth for the last 18 months or so. In short, $9.99 needs to stop being $9.99 in order to appeal to consumers. Which is another way of saying that $9.99 just isn’t a mainstream price point.

7 Types of Releases You Should Put on Spotify (Other Than Albums)

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Having a Spotify profile that appears to be bursting at the seams with music is a good idea, as it shows that you're productive and prodigious, even if you’re still new to the music industry. If you only have one full album up there, it doesn't give people a lot to choose from, and options are always welcome. It’s difficult if you only focus on 10- or 12-song collections, because those only come along every so often, and they’re expensive to create!

Between full-length releases, there's a lot you can do to keep people coming to your profile and listening. Here are seven ideas for what you can upload to Spotify aside from your next album.