Multitasking is an essential skill for independent DIY bands; you're juggling all the band-related work while, more than likely, also maintaining a second job ('cause being in a band is a job all its own), a social life, family, and so forth.
Thankfully, every now and then, you can make an effort doubly worthwhile: a band photo session can also serve as a meeting, a recorded rehearsal could become a demo recording. Maybe the most potentially versatile of your endeavors, though, is touring. There's ample room there for squeezing out extra purpose – especially if you're filming the fun (and not-so fun, even) all the while.
Music videos are expensive. In fact, when I started making music, I had literally no idea how expensive they really were. The kind of music video that you see major label artists putting out have budgets that start in the $20,000 range, and can get higher than $500,000. And let’s be honest: most of us simply cannot afford that.
Sure, you can crowdfund, save, and even get grants to make a big-budget video, but those things take time. You need a video, and you need it now, so how do you do it?
Ah, the eternal struggle between musicians: what's more important, the music or the lyrics? It's divided Simons and Garfunkels, Lennons and McCartneys for decades. But it doesn't have to be that way, guys! You can still have a killer guitar riff and prolific lyrical content. Here, Berklee's Jimmy Kachulis demonstrates how to balance a song and make it great.