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Expert Music Career Advice For DIY Musicians
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The Number One Mistake Bands Make Right After Booking a Gig
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Features, youtube, videos, Columns

Oct 27, 2014 09:30 AM

Hugh McIntyre

4 Tips for Creating Shareable, Watchable Video Content

OK Go is known for producing clever, watchable videos that go viral. (Image via rockcomedyfilm.com)

These days on the internet, it’s all about content. Companies pay big bucks to people who craft everything from blogs to tweets and Facebook posts; forward-thinking brands even shell out thousands for Vine videos and fun Instagram photos. Having interesting, relevant, and most importantly, shareable content is key these days – the more you have, the more eyeballs go to your site, your social network profiles, and your brand. Content is the new advertising, and the world isn’t looking back.

Features, videos

Oct 24, 2014 09:30 AM

Clare Lanaux

A Musician's Guide to Balancing Work and Life [Video]

Image via YouTube

For a musician, work and life are a delicate balancing act. In the video below, Matt Halpern, Periphery drummer and founder of online music lesson site BANDHAPPY, shares his secrets for staying sane as a working and touring musician, and advice on doing battle with tour schedules and writer's block.

Legendary Songwriter Richard Gottehrer's Secret to Writing Hit Songs [Video]

You may not know Richard Gottehrer by name, but you've sure heard this legendary songwriter's tunes. ("My Boyfriend's Back" or "I Want Candy" ring a bell?) After learning the ropes of the music industry as a Brill Building songwriter in the 1960s, Gottehrer went on to form Sire Records with Seymour Stein; produce for acts such as The Go-Go's, Blondie, and Dum Dum Girls; co-found music and video distribution company The Orchard; and just this year, receive SESAC's "Visionary Award" at the 2014 Pop Music Awards for his 50+ years of achievements in the music industry.

So when a guy with that much experience and success to his name openly shares the methods he's used to write his timeless hit songs, it would behoove us all to take a couple minutes and hear what he has to say: